The head of Rebel and Amart Sports, Erica Berchtold, together with the founder and CEO of Stylerunner, Julie Stevanja, will discuss the future of Australian sporting and active lifestyle retailing at an exciting event in Sydney on Monday 19 June 2017.
The two-hour networking event will run from 5pm to 7pm and will play host to many of Australia’s leading sporting goods retailers, brands and distributors.
As the head of sports at the Super Retail Group, encompassing Rebel and Amart, as well as the President of ASGA, Erica is well placed to lead the discussion of how Australian retailing will meet the challenges of an industry facing serious international competition, from both traditional and online-only retailers.
“Brands and retailers are facing an exciting future in Australia – one that will be challenging to everyone but that will reward innovation and bold thinking. I’m looking forward to sharing the insights we’ve developed at both ASGA and at SRG with the wider industry,” Erica said.
With Stylerunner one of the leading online active wear retailers in Australia, Julie, who is also on the ASGA Board, will focus on exciting developments in the online space and how brands can set themselves apart in a growing but crowded market.
“We’re seeing a real shift in the purchasing power and retail decision-making of female consumers. Brands and retailers need to ensure they are offering a compelling product, innovative marketing, and an enticing retail experience,” Julie said.
The two will discuss the importance of the relationship between brands and retailers. They’ll look at how emerging brands can structure their operations to make the most impact with retailers and consumers.
ASGA Executive Director Shannon Walker will also be on hand to discuss how the industry association can assist members.
The Australian Sporting Goods Association was formed in 1981 as the industry association representing a broad spectrum of sporting and active lifestyle goods industry participants, including manufacturers, importers, wholesalers and retailers.
ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster market growth, provide services and advocate for increased participation in sport and physical activity.