September 2017 Newsletter

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Executive Director’s Report

The Board of the Australian Sporting Goods Association is sad to announce that current president Erica Berchtold, and long-time Director Guy Tuthill, have both resigned from the Board.

On behalf of the Board and the ASGA members, I’d like to thank Erica and Guy for their service to ASGA and the Australian sporting and active lifestyle goods industry.

I’d also like to take this opportunity to welcome Russell Havens from rebel Sport and Ashley Reade from Nike as new directors. Ashley was appointed at the July Board meeting, while Russell was appointed at the September Board meeting.

I’d also like to congratulate Andrew Reed from Acushnet as the new President of the ASGA Board.

Appointed as president in June 2014, Erica first joined the ASGA Board at the end of 2011 and has served with distinction since that time.

“Having spent six years on the ASGA Board, three as President, I feel the time is right for me to resign my position as President and Board member of ASGA, to focus on the exciting changes within the sports division of the Super Retail Group,” Erica said. 

“I have very much enjoyed my time on the board and am very happy to continue supporting the Association in any way I can personally or professionally, however that will be in a less formal role as an industry participant rather than board member. I think the association is in good shape and I look forward to seeing it continue to flourish,” she said.

Erica’s outstanding knowledge of the Australian sporting goods industry, her dedication to the sector and her intelligence and thoughtfulness will be sorely missed.

Guy Tuthill has been with the ASGA Board for over ten years and is a highly respected figure in the Australian sporting goods sector.

Guy has decided to move on following the merger of Hanes Brands and Pacific Brands earlier this year. He noted that “as I have now moved out of the direct wholesale and retail industry, I feel it is best for me to make room for someone within this arena who is able to devote the time and energy this role deserves.”

“It has been a pleasure being part of ASGA, and I am very proud of the accomplishments we have achieved over the past ten years. I have enjoyed working with the ASGA Board members and I have no doubt the Board will continue with success in the future.”

 Guy’s business acumen and love of the Australian sporting goods sector has served ASGA well and we wish him every success in the future.  

As noted following the July Board meeting, ASGA has welcomed Ashley Reade from Nike to take up a position as a Wholesale Director. He brings a deep understanding of the sporting and active lifestyle goods sector in Australia and internationally, having worked extensively in Europe, Asia and the USA.

Ashley has over 10 years senior management experience at Nike, focusing on team leadership, strategic planning and driving cross-functional collaboration.

“The Australian sporting and active lifestyle goods sector continues to evolve at pace and it is vital our industry association is at the centre of those changes. ASGA has an important leadership role to play in helping Australian businesses navigate the opportunities and challenges ahead and I look forward to helping guide the association during this time,” Mr Reade said.

We’re also pleased to announce that Russell Havens from rebel Sport has been appointed to the Board to fill a vacancy as a Retail Director. 

Russell joined Super Retail Group in June 2014 as General Manager of rebel Merchandise and Marketing.

Prior to joining Super Retail Group he held a number of executive positions at organisations including Woolworths Supermarkets and Big W Stores, and has over 24 years’ experience in retail buying.

On behalf of the members and the Board I wish our retiring Directors every success and I look forward to working with the new appointees and new President Andrew Reed.  



Sporting Goods Brand Health Study

The 2017 Sporting Goods Brand Health research study conducted by 10 THOUSAND FEET is scheduled for launch in early November 2017.

The Sporting Goods Brand Health study provides a holistic understanding of where your brand stands in the market from a consumers’ perspective. The research is presented in an interactive dashboard, enabling you to see gaps that exist with different target consumer groups and to understand where you sit within the competitive landscape.

Given 10 THOUSAND FEET’s role as ASGA’s research partner for the quarterly market surveys, for ASGA member subscribers, 10 THOUSAND FEET is able to contrast dimensions of your brand health with ASGA sales data. This ability to synthesise brand health metrics with sales data gives you an insight into the importance of different parts of the brand funnel on your sales.

In this study 10 THOUSAND FEET also offers subscribers the opportunity to dive deep into the online usage and behaviour of sporting goods consumers.

For more information contact the team at 10 THOUSAND FEET at or 02 8080 7544



Golf Australia launches Club Support Portal

Golf Australia as announced the launch of a new club support resource portal:

Developed by Golf Australia in collaboration with key industry bodies including all State/Territory Golf Associations, PGA of Australia, Golf Management Australia, Australian Golf Course Superintendents Association and the Australian Sports Commission, the objective of the portal is to improve the capability, financial performance and sustainability of clubs.

Golf Australia Director of Golf Development, Cameron Wade said: “Clubs are now facing a number of challenges where consumers are time-poor and have an increasing number of other recreational pursuit options. Our research tells us that at least 50% of the 1,600 golf clubs in Australia are currently under some level of financial distress. Therefore it is vital that we lead initiatives to assist clubs and provide opportunities for them to improve their business and adapt in a very competitive sporting market.”

Designed specifically for clubs, the portal can be freely accessed and includes a comprehensive array of resources that can be adopted by any size and type of club.  Areas covered include:

  • Strategic Planning & Governance
  • Financial Management
  • Risk Management
  • Insurance
  • Membership & Marketing
  • Facility Management
  • Workforce Management
  • Participation Programs
  • Case Studies & Research.  

Supporting the portal are also two important online tools – Club Health Check and Golf Club Benchmarking.

Club Health Check is a diagnostic tool provided by the Australian Sports Commission and now adapted specifically for golf clubs.  It involves a series of questions related to the various aspects of running a club. Once submitted, an instant report is generated giving a club feedback and providing an action plan on addressing areas that are critical to a club’s success.

GolfClub Benchmarking is a business intelligence tool developed by Golf Management Australia. With this tool, clubs can enter data such as revenue, subscription fees, and operational costs and generate reports to benchmark themselves against other golf clubs in Australia. 

Golf Australia aims to have as many clubs as possible utilising the club support portal and on-line tools including sharing case studies.

“The resources have been developed through harnessing the knowledge and expertise of the entire golf industry which is very powerful. We are confident that the resources can provide real benefits to any golf club in Australia,” Mr Wade said.  

State/Territory Golf Associations will also be providing dedicated club support personnel who will be available to assist clubs in improving their operations. 

Stephen Pitt, Golf Australia’s chief executive, said the development of the portal was important for the health of the game. “Club health is a critical part of Golf Australia’s planning and also of our member states. For the good of Australian golf we need to help the clubs through the challenges that are confronting them. Whatever we can do in terms of governance and with the business of running golf clubs is very important.’’



Consumer law penalties increased

Consumer affairs Ministers from Australia and New Zealand have endorsed increased penalties for companies that breach the Australian Consumer Law, according to a media release from the Federal Government.

“In May this year, the Coalition Government committed to increasing penalties for businesses which breach consumer law through Budget 2017-18,” Small Business Minister Michael McCormack said.

“Following endorsement by Consumer Affairs Ministers, these increased penalties will now serve as a severe deterrent for businesses which fail consumers through misleading behaviour or poor business practices.

“These penalties will hold those companies accountable and impose a real financial cost – increasing the penalty to $10 million or three times the value of the benefit the company received or if this cannot be determined then 10 per cent of its annual turnover in the preceding 12 months, whichever is the greater. The fines for individuals are up to $500,000.”

The outcomes of the Australian Consumer Law Review were also examined in depth by Consumer Affairs Ministers who acknowledged its comprehensive and broad ranging nature, the extensive nationwide consultation and the comprehensive nature of the proposals in the final report.

“While the introduction of the ACL in 2011 has helped empower consumers, lower business costs and reduce the number of disputes, I welcome the opportunities identified in the report to improve and strengthen consumer law,” Mr McCormack said.

“I am pleased to note that the CAF meeting endorsed all the proposals put forward by the ACL Review, including a number of items which will require some in-depth analysis and thorough consultation.

“Changes to the Australian Consumer Law (ACL) are governed by an Intergovernmental Agreement between the Commonwealth and the States and Territories which outlines the process of how action can be taken and changes can be made.

“This is a process set up by the former Rudd Government forcing the Commonwealth and States and Territories to work together in order to better protect consumers.

“While this legislated process can take some time, the goodwill from the Commonwealth and each of the States and Territories today means consumers remain the focus of our efforts as we comply with legal requirements to better protect them,” Mr McCormack said.



Australia at risk of losing sports tech innovators

The Australian Sports Technology Network (ASTN) chair, James Demetriou, has warned that Australia risks a ‘sports technology brain drain’ if the Federal Government doesn’t urgently invest in sports tech innovation.

The ASTN, of which ASGA is a member and I sit on the Board, was setup in 2012 with the goal of positioning Australia as one of the world’s leading sports technology eco-systems. It is a not for profit with a budget of about $500,000 and its database of stakeholders includes more than 500 sports tech businesses.

According to an article on, Mr Demetriou believes so many Australian sports science, sports medicine and coaching staff have gone offshore that the Australian accent has become the dominant one in sport development facilities from London to San Francisco.

Because of the weight of sports tech money rising in the US, China and Europe, Mr Demetriou believes Australia’s sports technology brains trust is under assault as other countries gear up their people rosters.

“The Chinese announced a five-year plan involving eight hundred billion (dollars) on sport. They doubled the world’s capacity requirements on sport in one hit. About two to three hundred billion of that is related to sports technologies and the use of that innovation,” Me Demetriou said.

He also sees a major appetite developing in the US venture market for investing in sports applications.

“There’s been raids by US, Chinese and UK companies on our sports tech companies because they see the value of what Australia’s got.

He points to local sports technology firms that have been sold to offshore interests such as SportsTG, an Australian sports management software and systems developer that was acquired by the US Blue Star Sports concern earlier this year.

“The UK is coming over here in September prior to the Gold Coast Commonwealth Games with a fistful of companies and funds to have a look at the Australian sports scene and then we have had a lot of Chinese coming to try and buy our sports IP.”

Mr Demetriou concedes that offshore interests attracting our sports tech talent and buying our sports tech IP is not all bad.

“It could be a good thing, we don’t have enough venture capital funds supporting the industry,” he says.

“There’s no doubt people desperately want our sports IP, the thing we haven’t been able to do is convert that desire into serious commercial benefit for Australia.”

He does point the finger at a lack of support for local sport techs from Australian corporates. “It’s diabolical – you can get it for mining or property but you can’t get it for anything else.”

Mr Demetriou is proposing a $4 million investment from the Federal government that would be matched dollar for dollar by a network of investors and local universities with a sports tech research interest that would result in a program that could see Australia reaping a billion plus in sport tech export revenue within five years.

He has broached the idea with the office of Industry Minister Arthur Sinodinos in May but is still waiting for return dialogue.

“Why this is not a priority is still unfathomable,” he says.


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WHO consultation on global physical activity action plan

Last month the World Health Organization launched the consultation on the draft global action plan to promote physical activity.

The over-arching goal of the strategy is to get one hundred million people more active by 2030. To achieve this goal, the draft action plan is structured into four key areas for action:

Creating an active society – aims to create societies with positive attitudes and values towards physical activity, through increasing knowledge and awareness among the public and professionals.

Creating active environments – aims to create safe places and spaces for people to be physically active.

Creating active lives – centres on the provision of opportunities for physical activity; for example through community based programmes.

Creating active systems – which calls for more coordinated systems and policies as well as monitoring and accountability.

Each key action area includes a set of draft indicators and details of how progress against these indicators will be measured. It also includes suggested actions for achieving the indicators and assigned roles for member states, the secretariat, and international and national partners.

The development of this action plan represents unprecedented high-level support for the physical activity agenda and reflects the advancement in science as well as the effective advocacy efforts of many NGOs and civil society.

The development of the draft action plan was informed by a group of global experts representing a range of sectors including health, sport, transport, and urban planning, and spanning academics, practitioners and policymakers.

The multi-sectoral nature of this group is reflective of the clear intent of the action plan – to highlight the contribution that physical activity can make to a broad range of non-health agendas, and to encourage a comprehensive and coherent response to global and national action.

We need the global action plan to be evidence based, comprehensive, engage all relevant sectors, and is achievable for all countries regardless of income level or the current context of physical activity policy and action. If we can achieve this, the action plan will help to drive real change in physical activity, not only for health, but for the many benefits across all sectors.



Sporting Goods Manufacturers Forum

The World Federation of the Sporting Goods Industry (WFSGI) will host its fifth World Manufacturers Forum at Messe Munich in Germany on November 14-15.

As usual, a widely ranged high-caliber keynote speaker lineup drawing from academics, automotive, consumer-goods, electronics and other sectors will present on how to be ‘Moving on to a digital and automated business of the future’.

During the Forum, the audience will have the exclusive opportunity to subscribe for a tailor-made guided tour around productronica – the world’s leading trade fair for electronics development and production, and to meet the most relevant service providers for the sporting goods industry.  

Rakhil Hirdaramani, Director of Sri Lankan based Hirdaramani Intl. Exports and Chairman of the WFSGI Manufacturers Committee asks: “If the world’s biggest car and hotel companies respectively own no assets, then what is the next step for the sporting goods industry?”

What challenges does the industry face and could it potentially digitise the total supply chain to the point where manufacturers bid for production? Or else could brands potentially open-source their designs or just sell them digitally for a fee only for them to be produced close to market?”

Answers will be provided during one of the interactive future workshop and panel discussions.

The World Manufacturers Forum will discuss:

  • Automation
  • Digitalisation / Blockchain / Disruptive technologies
  • Innovation
  • Segmentation
  • Flexibility
  • Cross-industry exchange with productronica  

First confirmed keynote speakers:

  • Prof. Dr. Ing. Sami Haddadin, Director Institute Automation, University Hannover
  • Prof. Jay Lee, Uni Cincinnati
  • Dr. Klaus Hecker, Managing Director, Organic and Printed Electronics Association
  • Siemens Digital Factory (speaker tbd)
  • Rajan Palaniswamy, Chairman and CEO, SoftWear Automation
  • Kurt Cavano, President, GT Nexus – «Future Workshop around disruptive technologies»
  • Denis Pennel, Managing Director, World Employment Confederation
  • Falk Senger, Managing Director, Messe München

Moderated by Edwin Keh, CEO, The Hong Kong Research Institute for Textiles and Apparel (HKRITA)

To register please see the WFSGI website.   ​       


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International Sports Engineering Association Conference 2018

The 12th Biennial conference on the Engineering of Sport, on behalf of the International Sports Engineering Association (ISEA), will be held from 26 to 29 March 2018 on the Gold Coast, Queensland.

Today more than ever engineering and technology make valuable contributions to the way we play, watch and compete in sport. This conference brings world leading researchers, sports professionals and industry organisations, together, in one place and on the eve of the Commonwealth Games.

Hear from the latest progress in design, mechanical, performance, analytics, textiles and wearables and how they are changing sport.

Come and join us to hear keynotes, the latest from research and a workshops program, together with exhibitors and trade show representatives.

The themes for the conference are:

Engineering Sport for Active Engagement, encompassing topics including sports participation; biomechanics; the business of sport and the spectator experience, to name a few.

Sports Analysis using Simulation and Measurement, including topics like equipment and apparel; sensors and sensor-based systems; modelling; and other measurement and simulation ideas.

Computer applications in sports, including topics such as performance feedback; data analytics; wearables; mobile applications and hardware and software for sensors.

The event is being hosted by Griffith University and SABEL Labs, together with the Australian Sports Technologies Network.

To Register as a delegate or submit a paper, please visit the ISEA 2018 website.


Australia Map   

News from around Australia

New South Wales

Women’s sport the focus of $10M grants

New concussion guidelines focus on kids

Northern Territory

Tender released to design and construct new Rugby League stadium

Don’t miss out – money available for sport grants



Sport and Recreation Grants Now Open

Hodgman Government support for major upgrade at Prospect Park


Beaufort Golfers On Course For Green Greens All Year Round

Western Australia

Healthway and Little Athletics promote healthy era for WA kids



International News<

In the latest edition of the WFSGI News Alert you’ll find articles about:

Puma sees India in top 5 in three years 

The Times of India – German sports lifestyle brand Puma will count India among its top five markets within three years even as some of the international peers struggle with their domestic operations in India.

Under Armour emphasizing activation over acquisition

SGB Media – Both Under Armour Chairman and CEO Kevin Plank and CFO Dave Bergman stressed that the company had shifted to “activation mode from acquisition mode.”

Nike can make a pair of custom shoes in under an hour

engadget – This month, the athletic company will open Nike Makers’ Experience at the Nike By You Studio in New York. Part of that experience is the ability to create Nike shoes with a custom look.

ASICS listed on Dow Jones Sustainability Asia/Pacific Index 2017

ASICS – The Dow Jones Sustainability Indices are series of globally-recognized Socially Responsible Investment indices. 

Shoe manufacturer On and the trail running market: More community tests, less flashy words

ISPO – In an interview with ISPO. com, co-founder and ex-Ironman winner Olivier Bernhard explains how On wants to score points on the trail running market.

Columbia Sportswear Company announces management appointments at its prAna and Columbia Sportswear Brands

Columbia Sportswear – Russ Hopcus will be appointed President of the prAna Brand, and Joe Craig will be promoted to Senior Vice President, North America Sales for the Columbia brand.

Helmet and eyewear specialist Alpina appoints new Head of Marketing

ISPO – Alpina has a new Head of Marketing: Moritz Maier. With Maier Alpina wants to promote digitization and internationalization.