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Market Intelligence Surveys

Informative market intelligence helps us to make more informed ranging, purchasing and marketing decisions in order to maximise margins and minimise excess inventory issues.

Deep End Services (Deep) has been appointed by the ASGA Board to carry out the following functions for the Association:

  • Collection and collation of survey data
  • Reporting of survey results

Deep's involvement with ASGA ensures that confidential data is handled in an appropriate and safe manner. Deep is represented by Justin Ganly who carried out a similar role for ASGA while at KPMG between 1999 and 2003.

ASGA members have access to the results of the following regular sporting industry surveys :

Survey Sice Freq. Details Sample
Footwear* 1995 1/4 Year 15 Categories by men, women and children Sample PDF
Apparel* 1997 1/2 Year 47 Categories (inc accessories and licensed apparel)  by men, women & children Sample PDF
Racquet Sports 1998 Annually Tennis and squash racquets and balls by price point category Member Only
Cricket 2000 Annually Bats, balls, all accessories, footwear and apparel Member Only
Golf (AU & NZ) 2001&2007 Annually Equipment, balls, footwear, apparel by price point category Member Only

The Retail Survey is conducted on a monthly basis and provides indexed sales results (totals only) for the categories of performance sports footwear and apparel. The Retail Survey provides figures from January 2003 to allow comparisons to be made. *For an explanation of how uplift data is calculated for the footwear and apparel surveys click on the attachment below.

Attachment Size
Uplift formula explanation 23.31 KB
 
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