October 2017 Newsletter

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Executive Director’s Report

ASGA, as part of our membership of the Australian Golf Industry Council (AGIC) is pleased to announce the launch of The Community Impact of Golf in Australia Report 2017.

It is widely recognised that golf has long provided a considerable benefit to the Australian economy. Additionally, the sport has had a significant impact on the health and social wellbeing of those who participate.

AGIC commissioned the formal study, recently completed by Sport Business Partners and Street Ryan, to demonstrate the specific economic, social and health benefits the game provides to communities in Australia.

In an article on the Golf Australia website, AGIC chairman and Golf Australia chief executive Stephen Pitt was encouraged by the findings and said the report would help the wider community understand golf’s true value.

“As one of Australia’s most popular participation sports for generations, golf’s sporting allure is no secret,” Mr Pitt said.

“What hasn’t been as obvious to all are the economic, social and health impacts the sport generates. The AGIC study is a great step forward in being able to document the incredible value the game represents to not only those involved directly in the sport, but the Australian community at large.”

“This study reveals and documents the health advantages of engagement with golf – physical and mental health benefits worth millions of dollars to the Australian community which are, quite simply, enormous.”

“Golfers are generally happier than others in the community at large, they are in better health and have greater social networks on which to call when things are tough.”

“While the numbers on tangible aspects are obviously eye-catching, I encourage all readers to look further and soak in the all-encompassing benefits of our wonderful sport.”

“We have, collectively as an industry, maintained for years that golf is the game for life. In this report, to our immense pride and above all other sports, those who love golf can say those claims are now undeniably substantiated,” Mr Pitt said.

Report highlights include:

Economic benefit

- In total, golf in Australia contributes $3.614 billion annually to the community, comprising almost $3.483 billion in economic contribution and $132 million in physical and mental health contribution

- Golf tourism generates $477 million per year through day and overnight visitation, food and beverage spending, accommodation, travel, shopping, etc

- Golf’s physical health benefits contribute $126.6 million per year because of the prevention of heart disease, type 2 diabetes, stroke and cancer.

Social benefits

- Golf teaches valuable life lessons and principles such as respect, honesty, etiquette and self-discipline

- Golf provides a foundation to build a strong and connected community

- Participation in golf provides regular and cross-generational social interaction across the life span

- The game of golf and golf courses provide a strong connection to the outdoors and natural environment

- A lifelong contribution to reducing the healthcare burden on society through the prevention of disease.

In addition

- On average, Australian golfers have a life satisfaction score of 7.4, compared to the Australian population at 7.3 and the average of OECD countries at 6.6.

- On average, Australian golfers’ scores for social capital are eight percentage points higher than Australian sports participants, and 16 higher than non-sport participants

- Australian golfers have a higher self-assessed health status (59%) than both general sport participants (57%) and non-sport participants (40%)


 ARA Logo  

Opposing changes to gift card regulation

The Australian Sporting Goods Association opposes the so-called NSW Gift Card Reforms. We’re concerned the proposed regulation by NSW Fair Trading will significantly disadvantage consumers, hurt small businesses and place NSW at a competitive disadvantage to other states.

We’re working with the Australian Retailers Association (ARA) and other industry bodies to oppose the suggested regulations because Federal Government consultation into the operation of gift cards have previously found no associated consumer benefit to altering the regulations.

In a media release, ARA Executive Director, Russell Zimmerman, said the ARA, ASGA and the other industry groups are concerned that members and the business community were not properly notified of these reforms and believes implementing any changes without consultation to key stakeholders is concerning.

“Introducing a three-year minimum expiry limit for gift cards within New South Wales places an unnecessary regulatory burden and significant additional administrative costs on small, medium and large businesses,” Mr Zimmerman said.

“It is unreasonable to expect small retailers and family businesses to amend their administrative practices and incur extra liabilities on their books simply to respond to unnecessary regulation.”

The ARA and ASGA are highly concerned these reforms will also create jurisdictional and competitive issues for small businesses in New South Wales.

“Gift cards are issued to consumers free of charge, with the majority used within their first 12 months. Increasing red tape and imposing conflicting rules on gift cards from retailers who operate across the nation will simply not work,” Mr Zimmerman said.

“This will restrict trade and competition between New South Wales and other states, and there is no means of monitoring the use of gift cards across borders.”

Given the issues of consistency, the extra administrative burden on small business, and the lack of engagement with stakeholders, ASGA and the ARA call upon the NSW Government to abandon these unnecessary regulations, which will serve to hurt consumers and small businesses alike.



How the Census can help your business

ASGA’s market research partners, 10 THOUSAND FEET, are running a free briefing in Sydney on how to get the most from the 2nd and final (major) 2016 CENSUS release, including relationships with the first release.

Learn from Dr. Ann Evans, PhD in Demography from the Australia National University (ANU), Senior Fellow, Associate Dean (Research) and Demography Expert and 10 THOUSAND FEET’s founder, Ian Krawitz – as they connect the CENSUS data to work life (education / occupation and population mobility) and reveal areas of the data that will help answer key questions such as:  

  • What’s the relationship between the 1st and 2nd CENSUS releases.
  • How is Australia changing in terms of density, population mobility, household composition.
  • How are Australians changing the way they live – in relation to cultural diversity,religion and family diversity? How do these realities affect you and your business.
  • How does the landscape look with regards to employment/occupation, education/qualification and overall work life.
  • How to identify geographical pockets of skilled talent for employment.

Overview and new insights on the 1st release:

  • What does the new CENSUS mean for your organisation, users, customers and potential customers.
  • How can the CENSUS help you decide where to expand your business or offering in the ‘new’ Australian landscape.

Key takeaways from this briefing include:

  • How to make educated and informed decisions, using current and relevant data.
  • Zeroing in on your existing and potential target markets.
  • Smarter use of investments (money, time, manpower) to get better results with less trial and error.
  • Using the CENSUS in conjunction with other data sources such as market research, surveys and customer loyalty data to achieve targets quickly and efficiently.
  • How to provide better services to customer/users.
Time:   8.15am – 9am (registrations open at 8am)
Date:    Thursday 9 November 2017
Venue: North Sydney Harbourview Hotel, 17 Blue Street, North Sydney


ASC logo   

New Australian Physical Literacy Standard

The Australian Sports Commission has recently announced a new, draft standard for physical literacy in Australia. Physical literacy is the concept that physical, psychological, cognitive and social capabilities about movement and fitness help us live active, healthy and fulfilling lifestyles.

By developing a national standard all sectors (including sport, health and education) can work collectively to support Australians to improve their physical literacy. The below statements are a coherent, practical and appropriate way of defining physical literacy for Australia:

Physical literacy is lifelong holistic learning acquired and applied in movement and physical activity contexts.

It reflects ongoing changes integrating physical, psychological, cognitive and social capabilities.

It is vital in helping us lead healthy and fulfilling lives through movement and physical activity.

A draft standard is a positive for the Australian sporting and active lifestyle goods industry. While it won’t have a direct impact, the standard will give schools and health organisations a common goal and, ultimately, encourage more physical activity.

As noted on the Commission’s website, it is becoming increasingly clear that Australian children are unable to perform basic fundamental movement skills such as running, throwing, kicking, catching or jumping. They lack the confidence, ability and motivation to move and to be physically active.

Australians are also living increasingly sedentary lives, spending more time using screens than being physically active.

Motivating Australians to move more is a complex problem. Focusing on developing physical literacy can help to get and keep people moving.

With well-developed physical literacy skills in early life, people will be more likely to have the confidence and capability to participate and be physically active throughout their lives.

More information about the draft physical literacy standard can be found on the Commissions website, including the opportunity to have your say.


Active Women   

Encouraging active women

State governments are increasingly concerned about getting women more active. We’ve recently seen announcements from Victoria, New South Wales, the Northern Territory and the ACT about how they are encouraging more women and girls into sport and physical activity.

In Victoria, VicHealth’s new $6.7 million Active Women and Girls for Health and Wellbeing program is the agency’s biggest ever investment in female sport.

VicHealth CEO Jerril Rechter said the funding will deliver a range of new opportunities especially designed to help Victorian women and girls to get involved in sport and physical activity – including those who’ve never played sport.

“We’re hoping to encourage more than 23,000 women to become physically active in whatever way, shape or manner they choose.”

VicHealth will also partner with 13 sporting organisations to continue to raise the profile of women’s sport and tackle key barriers for women being active by promoting VicHealth’s upcoming This Girl Can campaign to their fans and grassroots clubs. The campaign aims to inspire and support women and girls to get active no matter how they look, how well they do it, or how sweaty they get.

In New South Wales, the Government recently completed a funding round of $10 million worth of grants designed to get more women involved in sport and physical activity.

In a media release, NSW Sports Minister Stuart Ayres said “One third of girls aged between five and eight years of age participate in organised sport outside of school hours, and between the ages of 15 and 17, the participation rate for females is 8 per cent less than the overall state average.”

“We know our younger athletes are more likely to continue sport if it is take up at an early age, which makes this the perfect time for local sports groups to boost their female sport programs.”

“Women’s sport is the fastest growing area of many codes and we are now seeing more big name sponsors and media networks recognising the public’s appetite for prime time viewing, but more needs to be done, including cultivating participation at a grass roots level,” Mr Ayres said.

Up north, the government has announced the inaugural Women in Sport Advisory Committee, which aims to increase participation and leadership opportunities for women in sport in the Northern Territory.

In a media release, Minister for Tourism and Culture, Lauren Moss, said “We want to see more Territory women and girls participating in sport at every level because we know the important role it can play in boosting health and wellbeing.”

The Women in Sport Advisory Committee will:

  • represent the sporting community at the grass roots level, to ‘take the pulse’ of community sentiment in relation to women’s participation in sport
  • raise the profile of NT women in sport and explore the issue of gender equality in sport and recreation
  • advise the Department of Tourism and Culture on policies and strategies in meeting community need, and recommend changes if necessary
  • advise the Minister for Tourism and Culture on practical actions for the sport and active recreation sector to enhance participation by women and girls and to increase their engagement in leadership and governance roles in sport.

The Advisory Committee will have up to 10 members made up of people who have participated in sport in the Territory as players, coaches, officials or volunteers.

And in the ACT, the government has launched http://hercanberra.com.au/active/, an online hub, showcasing female stories and providing information for girls and women looking to participate more in sport and physical activity.

In a media release, ACT Sports Minister Yvette Berry said “The Hub is a place for showcasing all that’s happening in female local sport and recreation and more broadly in health and wellbeing. More than that, it will become a hub for practical information and a place for sports and clubs to share information and promote their events.”

A toolkit was also launched today to assist local organisations to use the Hub and a HerCanberra Active Week is planned for November when sports will run a range of come and try activities across the ACT.

No doubt the other states also have excellent programs for getting more women involved in sport and physical activity, but these four recent announcements caught my eye and I thought them worth sharing.


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Business of Sport Summit 2018

World Leading Sports Executives from The Coca-Cola Company (USA), Football Federation Australia, Kroenke Sports & Entertainment (USA) and Volvo Ocean Race to headline the Business of Sport Summit 2018.

The initial speakers have been revealed for the Business of Sport Summit, the leading event for sports industry executives in Australia. The 2018 event focuses on consumer engagement and powerful partnerships to determine the strategies and tactics to innovate, grow and succeed off the field.

The summit, now in its 7th year welcomes internationally acclaimed speakers from The Coca-Cola Company (USA), Kroenke Sports & Entertainment (USA), alongside the local visionaries responsible for the success of Football Federation Australia, Volvo Ocean Race, National Rugby League, Netball Australia, Australian Olympic Committee and more.

Over two intense days, the Summit unites industry leaders for a practical discussion on optimising sponsor relationships, responsive leadership strategies and the future developments in sport. As the foremost event for the nation’s leading sports executives, this is an event not to be missed.

Confirmed speakers for 2018 include:

  • Ricardo Fort, Vice President, Global Sports Partnerships, The Coca-Cola Company (USA)
  • David Gallop AM, Chief Executive Officer, Football Federation Australia
  • Sandy Weil, Director of Sports Analytics, Kroenke Sports & Entertainment (USA)
  • Catherine Harris AO PSM, Commissioner, National Rugby League
  • Nick Bice, Chief Technical Development Officer, Volvo Ocean Race (ESP)
  • Marne Fechner, Chief Executive Officer, Netball Australia
  • Matt Carroll AM, Chief Executive Officer, Australian Olympic Committee
  • Scott Jendra, Chief Information Officer, Australian Football League
  • David Koch, Chairman, Port Adelaide Football Club

Plus many more!

Dates:                   14 & 15 March, 2018        
Location:             Sofitel Wentworth, Sydney
Website:             http://sportsleaders.com.au



WFSGI and brands help struggling Winter Olympic teams

Eighteen struggling National Olympic Committees from four different continents will benefit from the NOC Uniform Support Programme at Pyeongchang 2018

The eighteen NOCS will be provided with free competition clothing in PyeongChang, thanks to the support of the International Olympic Committee and the World Federation of Sporting Goods Industry.

Through the combined work of the participating NOCs and six of the world’s leading sports brands that are involved in the programme, they have been designing and developing the uniforms to be worn by 53 athletes during the Olympic Winter Games PyeongChang 2018.

The brands that are involved in the programme are:

  • adidas
  • Descente
  • Marker Voelkl Dalbello
  • Mizuno
  • Odlo
  • Under Armour

The NOC Uniform Support Programme was put in place to assist NOCs and athletes that are unable to procure compliant competition uniforms for the Games by providing them with outfits that meet not only the technical requirements of the International Federations, but also Rule 50 of the Olympic Charter.

In a media release distributed by the WFSGI, IOC President Thomas Bach said “This is solidarity in the true sense of the word, as the IOC and the World Federation of the Sporting Goods Industry are supporting those athletes and NOCs that need it most. This programme is running for the second time in a row now at the Olympic Games. We are thankful to have partners like the WFSGI on our side who help us to promote the development of sport and the welfare of athletes across the globe.”

The programme, which reaches athletes and NOCs that have difficulties in the procurement of uniforms, was first piloted in Rio and was a huge success for not only the NOCs but for the brands as well. Adidas, Under Armour and Mizuno were already part of the pilot programme and have re-joined for the winter edition of the Olympic Games.

“We believe in sport as a powerful tool for sustainable development and it has been a wonderful joint effort between the IOC and WFSGI to assist a certain number of athletes and NOCs with uniforms that meet all technical requirements needed to perform at their best,” said Robbert de Kock, President & CEO of the WFSGI.

The Uniform Support Programme at the Olympic Games Rio 2016 benefited 350 athletes from 69 NOCs and was subsequently shortlisted for the “Corporate Social Responsibility Initiative of the Year” at the Peace and Sport Awards. Created in 2008, the annual Peace and Sport Awards reward organisations and individuals that have made an outstanding contribution to peace, dialogue and social stability in the world through sport.


Australia Map   

News from around Australia

Northern Territory
South Australia
Western Australia



International News

In the latest edition of the WFSGI News Alert you’ll find articles about:

VF Corporation plans to release its third quarter fiscal 2017 financial results on Monday, October 23, 2017, at approximately 6:55 a.m. ET.
The damages in the amount of $3.018 million for Seirus’s infringement of one of Columbia’s U.S. design patents in its portfolio of patents concerning its Omni-Heat® Reflective technology.
The brand’s largest retail store in Japan will showcase the integration of three brands – Asics, sports lifestyle brand Asics Tiger and outdoor brand Haglofs.
adidas announced it has formally completed the previously announced divestiture of its TaylorMade, Adams Golf and Ashworth golf brands to newly formed affilate of KPS Capital Partners,LP.
Tim will be responsible for the creative direction of the brand and its products for all global markets.
After more than seventeen years of service as the Secretary General of FESI, Alberto Bichi has decided to pursue other roles within the political landscape of the EU.
Twenty seasons ago not a single Premier League jersey carried the name of a gambling company – now nine do.