November 2017 Update

In this edition of the ASGA Update you’ll find articles about:


Amazon Logo   

‘1-Click’ purchasing to become the norm after Amazon patent expires

According to an article on SmartCompany, e-commerce is about to get significantly better at saving the consumer loads of time and automating our basic purchasing needs as the patent on Amazon’s ‘1-Click’ purchasing button expires.

Amazon’s ‘1-Click’ patent has been one of its major advantages on the road to market dominance in the US. For those of you who are not familiar with the technology, the 1-Click buying button allows return customers to do just that – pack the tedious checkout process into just one click.

Amazon patented the then novel technology back in 1999. With the expiring of the patent, the field is levelled, or it will be soon once online retailers catch up with implementation.

All evidence points to a future where 1-Click buying will be the norm. Your information will be stored by leading retailers, social media sites, your browser, or the likes of PayPal. And you will be free to roam around the internet and seamlessly pick off its offerings as if from one big store that offers everything under the sky.

For more about how the ‘1-click’ button can help online retailers, please read the article on Smart Company.


Fung Global Logo   

Ageing population impacting bands and retailers

Are retailers and brands doing enough to attract the seniors market? That’s the question posed by a new e-book from Fung Global Retail and Tech, that discusses how an ageing population is changing consumer trends and behavior.

According to FGRT, the growth in senior populations across the world is impacting consumer spending patterns and pressing governments to legislate and budget for changing demands.

Two main factors are impacting these trends—the sheer size of the aging population and the purchasing power that aging consumers wield, with the over 65s to grow to 11.7 per cent of the population by 2030.

To read more about the research into how seniors are, and will, affect brands and retailers, please see the Fung Global Retail and Tech website.


LiveLighter logo   

We’re heavier than we think and too many don’t exercise

A revealing new survey from LiveLighter has painted a stark picture of the health of Australian adults – we’re heavier than we think, we’re too busy to cook, some of us do no exercise at all and we’re still not eating enough vegies.

On the plus side, almost half of us are trying to do something about our weight, Aussies in their forties are leading the way in fitness and popular cooking shows are inspiring us to get cooking.

LiveLighter’s annual Shape of Australia survey analysed the health, nutrition and physical activity behaviours of more than 2,000 Australians aged 25-49.

To read more about the survey please visit the LiveLighter website.


China Daily Logo   

Sport reform in China opens up huge consumer market

According to an article in the China Daily, President Xi Jinping, in his holistic report at the opening session of the Communist Party of China’s 19th National Congress on Oct 18, urged the country’s athletic sector to extensively promote mass fitness activities and accelerate development of a strong sporting nation.

Thanks to more accessible facilities, the proportion of Chinese who exercise at least three times a week with medium intensity rose to 33.9 percent of the national population by the end of 2015 – an increase of 5.7 percentage points from 2007, according to the latest national fitness survey released by the General Administration of Sport of China in early 2016.

By the end of 2015, the government had built 573,580 exercise stations for free use, encompassing more than half of the country’s cities and villages, and had trained nearly 2 million community sports instructors.

Mass promotion and the development of the sports industry will be given the same priority as developing medal-winning athletes at international events, according to a spokesperson.

To read more please visit the article on the China Daily website.



Fitness participation in the USA

The US-based Sports & Fitness Industry Association (SFIA) recently released its annual Tracking the Fitness Movement report, which reviews the annual fitness participation in the U.S of those ages six and over.

In a media release, the SFIA noted that certain fitness activities saw a large spike in participation in the United States, including cross-training (10.3 percent), stair-climbing machine workouts (13.9 percent) and aquatic exercise (14.6 percent).

Cross-training style workouts had the sharpest jump for CORE participation at 14.3 percent, while bodyweight accessory-assisted exercise had the highest increase for total participation (13.4 percent) and CORE participation (19.9 percent) for conditioning activities.

Additionally, SFIA’s data reports that health club memberships continue the positive trend of increasing members by 1 million every year since 2012.

For more information about the report, please visit the SFIA website.


Myfirstgym logo   

My First Gym launches in Queensland

According to an article on the ALM website, new children’s fitness concept, MyFirstGym has opened the doors on its first Australian gym in the Brisbane suburb of Hawthorne, backed by an aggressive growth strategy that will see the New Zealand-born brand expand rapidly over the coming year.

Identifying an untapped market for a commercial children’s fitness service, the MyFirstGym concept aims to curb the growing rate of childhood obesity in Australia, and educate parents on the importance of getting children moving from an early age.

Catering for youngsters from seven  months to 13 years, with curriculum-based and specialty classes like ninja warrior, martial arts, gymnastics, boot camp, athletics, dance and yoga, MyFirstGym integrates activities with child orientated wearable technology system – MyMovementBuddy.

MyFirstGym Chief Executive Dan Newton said the idea was to gamify movement and use children’s love for technology, to spur on a love for fitness.

To find out more about MyFirstGym please visit their website.


More than 5.1 million Britons took part in over 20,000 free events (up 11 per cent on 2016), across 6,297 venues (up 7 per cent on 2016).

Now in its seventh year, National Fitness Day started with Strictly Come Dancing Star Darcey Bussell CBE leading a mass workout event in Central London.

ukactive strategic projects director and National Fitness Day lead Will Smithard said: “Leading an active lifestyle continues to grow in importance and this is being reflected across government, business and the growing number of brands who recognise the power of this movement.



TechNode logo   

India’s retail sector to overtake China

An article on Tech Node claims India’s retail sector is continuing its strong strides, recently surpassing China with an anticipated growth of $1.3 trillion by 2020.

Investments in India from large, recognizable brands like Amazon, IKEA, and Gap have combined with an embrace of technology from India’s government to result in the growth. Amazon, for example, recently acquired a 5% stake in Shoppers Stop, an Indian fashion retailer. Adidas India also intends to open 30 to 40 flagship stores by 2020 across Mumbai, Delhi, and Bengaluru.

In addition to prominent investments from companies with significant technological infrastructure, notably Amazon—which accounts for more than 60.5% of online sales growth—India has cemented a role as an emerging internet superpower, especially in regard to mobile growth. International commercial interest and internet-based growth are several reasons the retail sector in India is surpassing China.

Please visit the tech node website to read the full article.


CQU logo   

Dangerous fitness fads

In an article on the University’s website, a CQUniversity risk management expert has warned that some sports supplement chains have been promoting social media fitness challenges via ‘influencers’ who have no expertise or qualifications to provide advice.

Dr Betul Sekendiz, a lecturer in exercise and sport management, who has competed at high-level international and national bodybuilding and figure competitions, said thousands of people participate in marketing-driven challenges using unsubstantiated training, diet and supplements programs given to them.

“The one-size-fits-all instructions on the pill bottle labels can’t make up for the lack of individually tailored advice from a qualified dietician … there could be underlying medical issues,” Dr Sekendiz said.

To read the full article please visit the CQU website.