“There has to be something better”. It’s the first line of the first chapter of the Under Armour story. It’s what went through Under Armour CEO Kevin Plank’s head when he envisioned the first moisture-wicking compression T-shirt. It’s about innovation.Kevin’s goal was to change the way athletes dress and give them unprecedented advantages. He didn’t know it at the time, but he was also setting the tone for Under Armour’s future. We are focused on the next innovation, the next generation of our previous innovations, the next chapter of the story.
PlayCorp is extremely pleased to announce that it has secured the distribution rights in Australia for US Performance Apparel and Footwear giant, Under Armour. With the right infrastructure and many years experience in the Sports Industry, PlayCorp are delighted to partner with Under Armour, with global expansion plans on its agenda, which include Europe, South America, Africa , Asia and Australia. The Under Armour brand is poised to capture the international sporting landscape.
The Under Armour mission is to make all athletes better through passion, science and the relentless pursuit of innovation. “We plan to live and breathe this mission with our marketing campaign centered on Making Athletes Better” says PlayCorp Sport General Manager, Darren Keighran.
Part of Under Armour’s global strategy is to be the brand of “This Generation”. WGSN website recently published results of a Piper Jaffray survey which noted Under Armour’s continuance as the second most popular brand in sport with teens in the US. “Our position is to become the athletic brand leader for this generation…..and the next….by owning Performance, Innovation, Authenticity and Style” says Keighran. “The brand is on an upwards curve and definitely perceived as being performance based and the brand for the next generation. We plan to focus on strategic categories, launching an extensive range of men’s and women’s apparel. Fitness/Training, Running, Baselayer/Compression a
nd Golf will comprise our initial offer. There will be plenty of colour, plenty of innovation and all products are designed to make athletes better.”The brand is extremely popular amongst celebrities and many well known local and international sports stars regularly endorse the brand. Sports stars including 14 times Olympic Gold medalist Swimmer- Michael Phelps, UFC Welterweight Champion – Georges St Pierre, Aussie Triathlete and Hawaii Iron Man Winner – Chris “Macca” McCormack, Milwaukee Bucks NBA Rookie Sensation – Brandon Jennings , NZ Rugby League Captain – Benji Marshall, Hawthorn Premiership Player – Jordan Lewis and US Golf Professional – Hunter Mahan are amongst many athletes proudly sporting the Under Armour logo.
For more information regarding Under Armour products, please call PlayCorp on 03 9863 1111 or email our National Sales Manager, Ashley O’Neill on This e-mail address is being protected from spambots. You need JavaScript enabled to view it
