adidas Group announces full year 2009 results.

Highlights:

• Currency-neutral Group sales stable in the fourth quarter
• Group inventories down 27% currency-neutral versus the prior year
• Net borrowings decrease by € 1.272 billion to reach € 917 million

• Full year diluted EPS at € 1.22

PUMA unveiled the new home and away team kits of reigning World Cup champions Italy at a joint press conference with the Italian Football Federation (FIGC). The iconic azzurro blue kit emblazoned with four stars - one for each World Cup they have won - will be worn by Italy as they defend their title at the 2010 FIFA World Cup in South Africa this summer. The new PowerCat home shirt design will be endorsed exclusively by Italy at the World Cup.

K-Swiss Inc. announced results for the fourth quarter and year ended December 31, 2009. The sale of Royal Elastics on April 30, 2009, is accounted for as a discontinued operation in the Company's financial results and is excluded from futures orders data for the current and prior-year periods.

Boston-based New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about "the balance." Beginning on February 22, one 20 second short film that creatively explores the idea of "the balance" will post live each morning to NewBalance365.com for consumers to view, ponder and engage with the New Balance brand each and every day of 2010.

LIVESTRONG and NIKE, Inc. announced a new strategy for Nike's LIVESTRONG product collection that will increase the partnership's innovative efforts to raise awareness for the cancer fight globally and expand sales internationally.

JD Sports has announced that it has launched products from the much talked about Star Wars collection by adidas Originals.

adidas Originals joined forces with the iconic Star Wars franchise to launch this unique collection of classic adidas Originals trainers and clothing, which includes cult characters and storylines from the trio of original films blended with classic adidas Originals styles to produce a collaboration of galactic proportions that JD Sports are proud to stock.

Giorgio Armani S.p.A. and Reebok International Ltd. have announced a multi-year global alliance to create a special collection, combining active style with sport and technology - EA7 and Emporio Armani labels, with their sporty and sexy lines, team up with Reebok's innovation and technologies, resulting in the ultimate activewear concept.