February 2016 Newsletter

Shannon Headshot   

Executive Director’s Report

In an unprecedented partnership between the sporting goods industry and the University research sector, the Australian Sporting Goods Association (ASGA) has partnered with AMSI Intern to access high-end quantitative and analytical expertise to benefit our members.

To launch this new partnership AMSI Intern has placed a 2015 price-hold on all internships signed by ASGA members before 31 March 2016.

A not-for-profit program based at the University of Melbourne, AMSI Intern is the only national intern program to match sports brands and retailers with PhD students from over 30 Australian universities and government agencies.

Sporting goods brands and retailers can commission research through a risk-free, three to five month project. Your project will be matched with the skillset and expertise of a PhD student, while you’ll also receive additional specialist knowledge from their academic mentor.

Logistics company VISA Global used the program to optimise their deliveries, with Marcus Denny, Manager of the Systems Design Division at VISA Global saying “Improvement in efficiency of vehicle movements will result in a direct and significant saving to VISA Global, both in terms of wear and tear on vehicles, as well as fuel consumption, with the simultaneous benefit of lowering VISA Global’s carbon footprint.”

Planet Innovation, a technology development company, worked with an AMSI Intern to extend the battery life of their wireless technology, by using movement of the human body as an energy source to recharge a device’s battery.

Melbourne Storm engaged AMSI Intern to undertake a research project to better understand the key factors around membership and game day attendance at matches such as weather, scheduling, advertising, opponent and other key influencers. The research will also assist Melbourne Storm predict motivations behind membership cancellations, assisting the club with membership retention.

Clearly there are many possibilities for ASGA members to work with AMSI Intern on projects vital for the success of their business. AMSI Intern has numerous benefits, including:

  • Three to five month, risk-free, projects
  • IP stays with the business
  • No employment requirements
  • Pre-approved contract
  • Simple and transparent model
  • 96 per cent service satisfaction rating

The Federal Government’s recent National Innovation & Science Agenda (NISA) announcement identified and research collaboration with industry as a key mover for Australian businesses, big or small.

“Innovation is about new and existing businesses creating new products, processes and business models. It is also about creating a culture that backs good ideas and learns from taking risks and making mistakes. Innovation is important to every sector of the economy.” (NISA 2015)

The partnership between ASGA and AMSI Intern responds to both the Government’s new innovation agenda and a clear need within the membership for more research and analytics into business processes and customer retention.

ASGA members should contact Rachel Geddes from AMSI Intern directly by emailing her on rachel@amsi.org.au or call 0433 488 213.



Legislation to scrap LVT on ‘intangibles’ introduced to Parliament

In the next step of our ongoing campaign to get rid of the low value threshold, the sporting goods sector commends the Government for introducing legislation to the Parliament that will scrap the LVT on ‘intangibles’ – computer game downloads, e-books, online movies and TV shows and the like.

While this is not the legislation for scrapping the LVT on things like shoes, apparel or sports equipment, is it a useful next step. This legislation will provide the basis for the legislation that does finally get rid of the LVT, so consumers will pay the GST on goods brought overseas, in the same way they do when purchasing goods from Australian consumers.

As noted in our submission about this legislation “ASGA is broadly supportive of the direction outlined in (this legislation). While the sporting and active lifestyle goods sector has little interest in the tax treatment of intangibles, it is clear the legislation enabling GST to be applied to intangible goods will be markedly similar to the legislation that will be required for tangible goods.”

“As such, this submission will outline our ideas and concerns about the proposed Amendment, specifically about how it relates to the vendor registration model and what further concerns we have heading into a new amendment to apply the GST to all consumer-driven cross-border transactions.”

In a media release, Treasurer, the Hon. Scott Morrison said “Our tax system was not designed for the 21st century economy. The Turnbull Government is committed to modernising our tax laws to ensure they are fit-for-purpose in the digital era and do not create an unfair advantage for foreign companies.”

“The Tax and Superannuation Laws Amendment (2016 Measures No. 1) Bill will apply the GST to digital products and other services sold overseas, delivering on a 2015-16 Budget commitment.”

“The Bill will require overseas vendors selling digital products or other services, such as ‘apps’ and downloads of digital content, to register, report and remit GST on their sales to Australian consumers.”

The sporting goods sector is concerned about how overseas online companies will be educated about the requirements to register for GST. We are also concerned about how these new laws will be enforced. How can the Government ensure companies register, collect and remit the GST? What penalties are in place if they fail to do so?

ASGA will continue to work with the Government about these issues through the passage of this legislation and the introduction of the legislation for ‘tangible’ goods.


Golf Business Forum Logo   

ASGA pleased to support the inaugural Golf Business Forum 2016

ASGA is pleased to support the inaugural Golf Business Forum, Australia’s largest ever gathering of golf facility owners, operators, industry leaders and business partners, which will discuss issues of vital interest to the public golf sector.

ASGA members will receive discounted entry to the event – stay tuned for opportunities to register using your ASGA member’s discount code!

Andrew Davies from WellPlayed Golf Business Consultancy, one of the organisers of the event, said “In our work with public golf courses we’ve seen industry-leading innovation, as well as many facilities struggling with issues around capital investment and business strategy. It quickly became apparent to us there was a genuine desire amongst these people to connect with other facility operators, owners and the broader golf industry.”

“Historically the industry hasn’t engaged very well with the public-access side of the market, and the Forum is a key opportunity to change that,” Andrew added.

The two-day event, on July 25-26, will be held at the Melbourne Park Function Centre. An exhibition space will feature leading industry suppliers and facilitate small-scale workshops as well as work and meeting spaces.

Leading industry participants and content-specialists from inside and outside the golf industry will discuss the issues facing today’s golf business, including:

  • Sport and golf-specific participation trends and initiatives
  • Customer engagement and building loyalty
  • Marketing, pricing and managing your presence online
  • Retail best practice and competing with the off-course and online retailers
  • The future of the game and how we can help grow golf in all its forms.

Feature presenters confirmed to date include Lodewijk Klootwijk (Chief Executive of the European Golf Course Owners Association (EGCOA)), Jay Karen (new CEO of the USA National Golf Course Owners Association (NGCOA)), Tony Hallam (Chairman – Yarra Bend Golf), Kim Ellis (CEO – Centennial Parklands – Moore Park Golf), Paul Fairweather (Deputy GM Research & Information – Australian Sports Commission) and Danny Bowerin (Senior Strategy Consultant – Repucom). More announcements regarding feature presenters will continue in 2016.

ASGA golf sector members are encouraged to consider opportunities to sponsor the event. More details about the sponsorship package can be found on the Forum’s website.

Keep up to date with event’s latest news at golfbusinessforum.com.au or connect via LinkedIn linkedin.com/company/golf-business-forum and Twitter twitter.com/golfbizforum – make sure to use #golfbiz2016.

Registration for the Golf Business Forum will open in early 2016 and delegates should visit the website now to ensure they receive alerts of pre-release opportunities.

Other golfing organisations are also supporting the event, including Golf Australia as the event’s Foundation Partner, the PGA of Australia, the Australian Ladies Professional Golf, Australian Golf Course Superintendents’ Association and the Society of Australian Golf Course Architects.


BOSS 2016 Logo   

The Business of Sport Summit

The annual Business of Sport Summit is on again next month, 15 – 16 March in Sydney.

Global and Australian leaders of the sports sector will come together to hear from international and local experts about many facets of running sports businesses, from sponsorship and marketing; to alternative sports; ethics and integrity in sport and engaging with fans and participants.

ASGA Members will receive a discount on their tickets – please contact Shannon Walker directly to receive your discount code for the event.

5 reasons to attend the Business of Sport Summit 2016

  1. Learn from the game changers

NFL and rugby share a common dream: conquering the world. Hear from Mark Waller, Executive Vice-President of the NFL, about capitalising on the global sports market. Share in the lessons learnt from managing the 2015 Rugby World Cup when the CEO of World Rugby, Brett Gosper, takes to the stage. Gosper’s management contributed to making England 2015 “the biggest and best” Rugby World Cup ever.

  1. Hear from the market disruptors

What do the UFC and Tough Mudder have in common? Both companies are sending shock-waves through the sports industry with their explosive growth and rising fan base. Learn from the UFC’s Jackie Poriadjian about growing a sports company through marketing. Don’t miss the exciting keynote from Tough Mudder CEO Will Dean, “Adventures in Mud: Creating Unconventional Life-Changing Experiences”.

  1. Gain topical insights into sports integrity

As doping scandals rock the Australian sporting world, integrity has resurfaced on the radar of our sports executives. Refresh your understanding of international expectations about good governance and integrity in sport by hearing from Darren Bailey of the Football Association (UK) and the EU Group on Good Governance.

  1. Enhance your fan engagement & sponsorship activation

Experts from Heineken, GM Holden, ANZ and Nine Entertainment will share their compelling sponsorship and engagement know-how. Learn the secrets to building prosperous partnerships from Hans Erik Tuijt, Director of Global Sponsorships for Heineken.

  1. Network with sport’s biggest stakeholders

The Business of Sport Summit is your opportunity to network with more than 350 of the most senior sports executives. This exclusive event features dozens of stakeholders, including the NRL, the AOC, Tennis Australia, the PGA, Twitter, the ARU, Cricket Australia, Nine Entertainment, the FFA and the ASC. Join us at Australia’s largest and most influential event for the sports industry.

More information, including a full list of speakers and online registration, is available at sportsleaders.com.au or contact Connect Events at 02 8004 8590.


DIF Logo   

Politics and power in international sport

Australia is the tenth most powerful nation in international sport, according to a new report by the Danish Olympic Committee and Sports Confederation (DIF). Their report – the Formal Sports Political Power Index 2013-2015 – shows the US and Europe dominate international sports politics, but that Asian countries are growing more powerful.

The Index measure the relative power of each country over the governance of International Sporting Federations by measuring the number of delegates from each country that sit on the board of each Federation. Each delegate is assigned a score out of ten, based on their Federation’s political power.

The data behind the index consists of a total of 1673 positions across 120 international federations. Each position is weighed between 1 and 10 based on the level of sports political power. As an example, the president of the IOC scores 10, whereas a board member in a non-Olympic European federation receives the minimum score of 1.

According to one of the people behind the study, this is part of a larger tendency in the international sports organisations.

In a media release, Director of Public Affairs at DIF, Poul Broberg, said “There is a sign that values such as transparency and a strong democratic body are in high demand in international sports federations these days. Especially following the corruption and doping scandals we underwent in 2015. The six most influential countries are from either Europe or North America.”

France is placed second on the list passing both Italy and United Kingdom. The two major movers in the top 10 are Germany and Canada advancing four and five spots respectively to place five and six. Canada increased their number of positions from 30 in 2013 to 41 in 2015.

A new trend is the rise of several Asian countries. Both China and Japan improved to place 9 and 12 respectively.

“The increasing power in Asia is going to change the international political landscape. We have to pursue broader alliances across Europe, North America and Asia in order to effectively meet international challenges such as matchfixing, doping and corruption,” Mr Broberg said.

The index shows no signs of non-democratic powers gaining influence. Despite the recent upswing in international sports events, Qatar has not seen any significant increase in formal power during the last two years.

Top 10:

1: The United States (309)

2: France (211)

3: United Kingdom (200)

4: Italy (196)

5: Germany (185)

6: Canada (184)

7: Russia (183)

8: Spain (175)

9: China (166)

10: Australia (150)


 Kate Carnell Photo  

ASGA pleased with new SBFEO

ASGA is pleased the Federal Government has recently announced Kate Carnell AO as the inaugural Australian Small Business and Family Enterprise Ombudsman.

In our submission to the Treasury Department about the roles and powers of the Ombudsman, we made it clear that ASGA and our members support the establishment of the Ombudsman and we are pleased such a well-respected woman has taken on the role.

ASGA supports the small business and family enterprise area of the sporting and active lifestyle goods sector. We want to see innovative, productive and growing businesses, supported by Government while avoiding excessive regulation and interference.

We noted in our submission that the Ombudsman should act as an advocate for small and family enterprises; that it should have a role as a mediator and in dispute resolution and that it contributes to Commonwealth laws and regulations affecting the sector.

According to a media release from Assistant Treasurer Kelly O’Dwyer, “Ms Carnell brings extensive experience and knowledge to the role of Ombudsman. Ms Carnell, who ran her own small businesses for 15 years before becoming ACT Chief Minister, is well-positioned to translate the voices of small Australian businesses and family enterprises into targeted policy messages for Government.”

As noted in our submission, while ASGA supports the Ombudsman, we do want to make sure Ms Carnell doesn’t replace the voices of small business in advocating for themselves. The Ombudsman’s role should be an adjunct to the advocacy efforts of small businesses, through their own efforts and that of the industry associations they choose to represent them. While having a powerful ‘friend at court’ is always to be welcomed, it must not come at the expense of the voices of the sector itself.

“Today’s appointment is a major win for small business owners who will have access to advice and support, and an independent advocate to ensure the Government creates the right conditions for small businesses to grow,” Ms O’Dwyer said.

Ms Carnell will start in the new role on 11 March for a five year period.

Ms Carnell brings extensive experience and knowledge to the role of Ombudsman. Ms Carnell, who ran her own small businesses for 15 years before becoming ACT Chief Minister, is well-positioned to translate the voices of small Australian businesses and family enterprises into targeted policy messages for Government.

Ms Carnell has held the position of CEO of the Australian Chamber of Commerce and Industry since 2014, which represents more than 300,000 businesses across Australia. She is the former CEO of beyondblue, the Australian Food and Grocery Council and the Australian General Practice Network. She is a pharmacist by profession and was the first female to become the National Vice-President of the Pharmacy Guild of Australia.

ASGA looks forward to working with the new Ombudsman to assist small businesses and family enterprises in the sporting and active lifestyle goods sectors.


 ASC logo  

Gender-equity in travel a priority for Australian sport

AGSA applauds the Australian Government’s moves to ensure travel arrangements for major international sporting events are gender-equitable and that female athletes receive the same travel standards as male athletes.

The Federal Government is proposing to make gender-neutral travel policies for senior major championships a condition of investment by the Australian Sports Commission (ASC) in a sport.

In a media release, Sports Minister, the Hon. Sussan Ley, said “The Turnbull Government and the ASC are committed to the fair recognition and reward of elite female athletes, and to the promotion of female participation in all levels and forms of Australian sport.”

“In 2016 we can think of no defensible reason why male and female athletes should travel in different classes or stay in different standard accommodation when attending major international sporting events such as world cups or championships.”

“Australia’s elite female athletes continue to demonstrate not just the very best of their sporting ability, but also leadership and integrity both on and off the field.”

“This is another important step towards fair and equitable recognition and reward for female athletes in this country.”

“In addition to funding sports, the Australian Government – through the Australian Institute of Sport – directly invests in more than 800 of Australia’s best athletes under its direct Athlete Investment (dAIS) programme.

“More than 50 per cent of recipients are women, and these investment decisions are made strictly on performance merit and potential.”

The Australian Government has been encouraged by the rising influence of female administrators on sporting boards, but re-emphasised the push for continued progress.

In 2013 the ASC released governance principles calling on top-funded sports to work towards a target of 40 per cent of female representation on boards. The average level of female representation on the boards of the top-22 funded sports has since increased by 12 per cent, jumping from 27 per cent in 2013 to 39 per cent.

“Australian sport is unquestionably better for this progress,” Minister Ley said.

Minister Ley said sports were currently in the process of being advised by letter of their obligations under these new arrangements, including the requirement to provide evidence the sport was delivering gender-equitable policies or a plan to transition to more-equitable arrangements.


Australia Map   

News from around Australia


Make A Change And Pick Up Prizes During Premier’s Active April

Labor Government Getting On With The Job Of Making Grassroots Sports Safer

Labor Government Goes In To Bat For Grassroots Clubs

South Australia

State Government backs Adelaide United’s Asian push

New South Wales

Barry O’Farrell to join Sydney Cricket and Sports Ground Trust


Commonwealth Games broadcaster set to showcase Queensland to the world

Architects picked for $30M State Netball Centre


Basketball Tasmania Scores State Grant Funding

Northern Territory

BMX riding strong with the Sport Voucher Scheme

Netball in Alice moves forward

Western Australia

Millions to help improve regional pools

ActiveSmart gets the Wheatbelt moving

Annual grants strengthen sport


$2.7 million to boost local sport and recreation



International News

In the latest edition of the WFSGI News Alert you’ll find articles about:

- WFSGI reports successful 2015 at General Assembly in Munich

- Kasper Rorsted to succeed Herbert Hainer as CEO of adidas AG

- Mizuno and CardioSport(SM) announce exclusive partnership

- Pentland Group partners with University to launch new Centre

- Nike, Inc. reports fiscal 2016 second quarter results

- VF Corporation third way shores up key supplier partnerships

- Wolverine names Pat O’Malley as President of Saucony Brand

- UCI to continue disc brake trials in 2016

- Selle Italia obtains majority share in Selle San Marco

- Intersport grew by 5.1% in 2015