In this edition of the ASGA Update you’ll find articles about:
- More digital shopping this Christmas
- Greg Norman on the technological future of the golf course
- A new textiles economy
- Sports should play a larger role in society
- Teens with friends are active teens
- Sports VR comes of age
- Sports volunteers need to be more diverse
- More rights for Cambodian garment workers
An article from Fung Global Retail and Tech points to a digital shopping Christmas this year, with six key global trends identified:
- More Americans will do their holiday grocery shopping online this year.
- More consumers will use smart speakers such as the Amazon Echo, Google Home and Apple HomePod to make purchases this year.
- E-commerce will be a more important channel over the holidays than it is during the rest of the year.
- Chatbots will provide customer-service support to a growing number of shoppers this holiday season.
- Mobile shopping will be more mobile than ever as smartphone shopping powers ahead and “sofa surfing” on tablet devices stagnates.
- More gifts than ever before will be bought from third-party sellers on marketplace websites this year, helped by the growth of third-party listings on sites such as Walmart.com and Amazon.com.
To read the full report, please visit the Fung Global Retail and Tech website.
According to an article on Sport Techie, for the golf course of the future to be smart, it’s going to enable golfers to instantaneously use video replay to break down their swings. That’s what sports technology company PlaySight sees, and investor Greg Norman can envision it, too.
“You can do it on your phone nowadays, so making it even more technically savvy and more user-friendly — the UX experience — is where it’s all headed,” Norman said of instant video replay. “So the more we can deliver on an easier platform, it’s going to be better for everyone.”
Norman, the former golfing great on the PGA Tour, is a businessman these days with designs on changing the experience on the course. Earlier this month, he unveiled the “Shark Experience,” a connected golf cart enabling golfers to stream music and watch live sports that would be rolled out in 2018. Separately, Norman along with business partner David Chessler and Verizon Ventures are investing in PlaySight and looking to help create a smart hole.
To read more about Greg Norman’s vision for the future of golf courses, please visit the Sport Techie website.
A new report A new textiles economy: Redesigning fashion’s future, calls on the global textile industry to design out the negative impacts of apparel manufacturing by transforming the way clothes are designed, sold, manufactured and used.
Since the 20th century, clothing (including sporting apparel) has increasingly been considered as disposable, and the industry has become highly globalised, with garments often designed in one country, manufactured in another and sold worldwide at an ever-increasing pace. This trend has been further accentuated over the past 15 years by rising demand from a growing middle class across the globe with higher disposable income, and the emergence of the ‘fast fashion’ phenomenon, leading to a doubling in production over the same period.
The time has come to transition to a textile system that delivers better economic, societal, and environmental outcomes. The report A new textiles economy: Redesigning fashion’s future outlines a vision and sets out ambitions and actions – based on the principles of a circular economy – to design out negative impacts and capture a USD 500 billion economic opportunity by truly transforming the way clothes are designed, sold, and used.
To read the report please visit the Ellen Macarthur Foundation website.
An article on the Play the Game website discusses how national sports federations in Europe need more involvement with athletes and the surrounding society.
The article is based on a report that was published at the opening of the 10th Play the Game conference in Eindhoven, the Netherlands.
Experts from nine European nations have analysed the governance standards of at least eight federations in their respective home countries, and their preliminary conclusions do provide some encouragement.
On average, the national federations have transparent election rules for board members in place, seven out of ten use external auditors for their accounts, and eight out of ten publish their internal rules and regulations.
There is however much room for progress, the new report shows. Sports federations fail to report on board decisions and remuneration. Athlete involvement is mostly lacking and so are gender equity policies, and the majority of the federations are under-achieving on a number of societal tasks.
To read the article in full please visit the Play the Game website.
According to an article on MedLine Plus, a new study shows teens with friends are active teens.
“You can build beautiful parks and facilities; but if children don’t have friends to play with, these facilities won’t be enough to increase their physical activity,” said study lead author Sarah-Jeanne Salvy.
“Peers and friends are the catalyst of the physical environment,” Salvy added. She is an associate professor in the division of preventive medicine at the University of Alabama at Birmingham.
For the study, Salvy and her colleagues followed 80 teens who wore devices that measured their activity levels for seven consecutive days.
Time spent with friends and peers affected the link between the teens’ beliefs about neighborhood safety and physical activity. Specifically, the association between concerns about neighborhood safety and physical activity were stronger among teens who spent little time with friends than among those who spent more time with friends.
To read more about the study, please see the article on the MedLine Plus website.
According to an article in the New York Times, sports virtual reality has expanded beyond college football to become the sparkly new training toy for professional programs in the N.F.L., N.H.L., N.B.A., M.L.B. and Japanese baseball leagues. The industry pioneers — EON Sports VR and STRIVR — both grew out of college football.
As the N.C.A.A. and N.F.L. increasingly restrict the frequency of so-called hitting practices, virtual reality training is providing a contact-free way to keep players sharp.
“It’s one of the reasons STRIVR was so successful to begin with, especially in college teams,” says Shawnee Baughman, the company’s product manager. “I think the N.C.A.A. coaches are really excited to be able to use a tool that allows their players more practice without breaking practice regulation rules, fatiguing them or injuring them.”
But the potential for VR performance training extends beyond athletics to more mundane activities.
In 10 years, virtual reality training could be everywhere — from kindergarten classrooms to NASA training centers.
Please see the New York Times article for more information about how virtual reality is changing how players can practice their skills.
According to an article on their website, Sports England are investing £4.4 million of National Lottery money to build a new, diverse generation of volunteers.
The 6.7 million volunteers in sport don’t represent the make-up of society. They’re more likely to be white, male, middle class and non-disabled. Our investment will not only mobilise a new generation of volunteers, it will target groups that are currently under-represented – disabled people, those from disadvantaged backgrounds, women and older people.
Our research tells us that the demand is there – with a diverse group of people wanting to get involved in volunteering. Especially young people where social action is a top priority. Our investment will tap into that potential, and persuade others to get involved too.
We’ve selected 32 projects that will help deliver that goal. Either through our Potentials Fund, which targets young people ages 10 to 20 who want to give their time – or our Opportunity Fund, designed to attract those 20+ from disadvantaged communities.
To read more about how Sport England is investing in volunteers, please read the article on their website.
According to an article on the Voice of America’s website, Cambodia’s Labor Minister Ith Samheng has promised garment workers more rights.
The Cambodian garment sector employs more than 700,000 workers and exported more than $6 billion worth of goods in 2016.
In a statement on Monday, Samheng made the announcement after meeting with Peter McAllister, CEO of the Ethical Trading Initiative (ETI), which represents numerous major buyers of Cambodian garments.
Samheng told McAllister the government was making improvements to labor dispute resolution by introducing trilateral seminars and better reconciliation methods, as well as plans to further increase the minimum wage each year.
The government would also review decisions to grant privileges to minority unions and organize national seminars to review and amend legal procedures.
To read more about the rights of Cambodian garment workers, please visit the VOA website.