Uncategorized

December 2017 Newsletter

    Executive Director’s Report On behalf of the Board, the ASGA membership and the entire sporting and active lifestyle goods industry I’d like to thank you for your support in 2017 and wish you a happy and profitable Christmas and holiday season. This year has been a busy one for the ASGA Board, with four resignations and a couple of new appointments. First to go was Sally Bateman from Nike, who left to take up a position outside the sporting goods industry. More recently the Board has had two long-serving members leave. Erica Berchtold, resigned to go on maternity leave f...
More

December 2017 Update

In this edition of the ASGA Update you’ll find articles about: More digital shopping this Christmas Greg Norman on the technological future of the golf course A new textiles economy Sports should play a larger role in society Teens with friends are active teens Sports VR comes of age Sports volunteers need to be more diverse More rights for Cambodian garment workers       More digital shopping this Christmas An article from Fung Global Retail and Tech points to a digital shopping Christmas this year, with six key global trends identified: More Americans...
More

The skills we need for online customer engagement

One of the ways ASGA supports our members is by playing an active role on various advisory bodies and contributing our ideas to policies, laws and regulations that affect businesses in the active lifestyle and sports performance goods sector. I'm very pleased to have been elected as the Deputy Chair of the Wholesale and Retail Industry Reference Committee, which advises the Federal Government about the Vocational Education and Training (VET) skills needs and training packages for the retail and wholesale industries in Australia. I've also been appointed to a Cross-Sector Project: Consumer E...
More

November 2017 Newsletter

    Executive Director’s Report You’re invited to see David Hardy and Noel Leung, both directors with KPMG’s Retail team, speak about how Amazon will disrupt the Australian sporting and active lifestyle goods market at a networking event on Thursday 30 November in Melbourne. The networking event precedes the ASGA Annual General Meeting, which will report back to the members about the 2016-17 financial year for the Association. Our previous networking event in June saw over 70 guests from the sector hear from three ASGA board members – Gayle Dickerson from KPMG, Erica Berch...
More

November 2017 Update

In this edition of the ASGA Update you’ll find articles about: ‘1-Click’ purchasing to become the norm after Amazon patent expires Ageing population impacting bands and retailers We’re heavier than we think and too many don’t exercise Sport reform in China opens up huge consumer market Fitness participation in the USA My First Gym launches in Queensland UK National Fitness Day India’s retail sector to overtake China Dangerous fitness fads       ‘1-Click’ purchasing to become the norm after Amazon patent expires According to an article on SmartCompany, e-commerc...
More

Sporting Goods Brand Health Study 2017

    The Australian Sporting Goods Association is pleased to support the 2017 Sporting Goods Brand Health research study. Conducted by 10 THOUSAND FEET, the study is scheduled for launch in early November 2017. The Sporting Goods Brand Health study provides a holistic understanding of where your brand stands in the market from a consumers’ perspective. The research is presented in an interactive dashboard, enabling you to see gaps that exist with different target consumer groups and to understand where you sit within the competitive landscape. Given 10 THOUSAND FEET’s role as AS...
More

October 2017 Newsletter

    Executive Director’s Report ASGA, as part of our membership of the Australian Golf Industry Council (AGIC) is pleased to announce the launch of The Community Impact of Golf in Australia Report 2017. It is widely recognised that golf has long provided a considerable benefit to the Australian economy. Additionally, the sport has had a significant impact on the health and social wellbeing of those who participate. AGIC commissioned the formal study, recently completed by Sport Business Partners and Street Ryan, to demonstrate the specific economic, social and health benefit...
More

October 2017 Update

In this edition of the ASGA Update you’ll find articles about: Sports companies need to know about these megatrends People cycle more when it is safe and easy to do Technology drives value in ranking of top international brands China loses share in world footwear production Generation Z more influenced by social media than by deals Prolonged sitting could lead to an early death Outdoor – a growing global market facing some challenges Launch of US Project Play 2020 by Aspen Institute Reports of the ‘Retail Apocalypse’ over-rated The fashion impact of Instagram     ...
More

September 2017 Newsletter

    Executive Director’s Report The Board of the Australian Sporting Goods Association is sad to announce that current president Erica Berchtold, and long-time Director Guy Tuthill, have both resigned from the Board. On behalf of the Board and the ASGA members, I’d like to thank Erica and Guy for their service to ASGA and the Australian sporting and active lifestyle goods industry. I'd also like to take this opportunity to welcome Russell Havens from rebel Sport and Ashley Reade from Nike as new directors. Ashley was appointed at the July Board meeting, while Russell was app...
More

September 2017 Update

In this edition of the ASGA Update you’ll find articles about: US Back to School trends – classic sneakers are big Tactical Urbanism shows benefits of human-centred design Growth and trends of wearable devices Research shows benefits of school recess PHIT America gets 150,000 kids moving No, Athleisure isn’t dead Everybody active, every day – UK physical activity support plan Active parents equals active kids Middle class Chinese driving growth in fitness New Playground Safety Standards Consumers wary of promotional deals attached to games       US Back to...
More