Executive Director’s Report The next few years look like they will be rocky, politically, with the Coalition being – just barely – returned as the Government. I don’t have the reflexive concern shared by a lot of people for governments that only hold a slim majority, as the Turnbull Government will have. We only need to see successful examples of state governments to see how well they can work. Of course, ‘effective government’ and ‘politically stable’ are two very different things… It’s too early to tell yet how this new political reality will affect our concerns. Certa...

In this edition of the ASGA Update you’ll find articles about: Physical activity boosts kids’ brain power and academic prowess India to launch ‘Mission 11 Million’ to promote soccer to Indian youth Running makes you smarter NRL Introduces Munchkin League High sport drink use among young teens 'risk to health' How Sports Can Engage and Entertain on Social Media The future of tracking: Measuring health, fitness and happiness Playing soccer helps bone density       Physical activity boosts kids’ brain power and academic prowess According to the official stateme...

    Executive Director’s Report Women make a sharp distinction between function and style when purchasing active wear, according to results from focus groups as part of our Active Wear: Forecasting Future Trends in Female Consumer Behaviour research project. In a pointed warning to active wear brands and retailers, the research found women will pay more for functional active wear that provides comfort, is breathable and hides sweat but will pay less for style-based active wear that looks good and is assumed to have only basic functionality. As one focus group participant sai...

In this edition of the ASGA Update you’ll find articles about: Online retail expert Paul Greenberg to speak at ASGA Conference Growing calls in USA for more sports participation Local parks underutilised in USA London schools to track kids’ fitness Experts rank US’s ‘Fittest Cities’ Towards an Active Nation - New UK Sport Strategy Exercise may cut risk of 13 cancers Robots helping NFL team to lessen concussion risk       ASGA welcomes online retail expert Paul Greenberg to our annual Conference We are very pleased and excited to welcome Paul Greenberg to the...

    Executive Director’s Report I’m very pleased to announce that Mick Spencer from sportswear company ONTHEGO, who recently received $600,000 funding from three investors on the hit Channel 10 reality show Shark Tank, will be presenting at the ASGA Conference on Thursday 23 June 2016. Mick will be talking about how he launched his business as a 21 year old from his parent’s house in Canberra, to supplying David Jones and launching in overseas markets including China, India and Fiji. He’ll also give his thoughts into what happened on the show and how he prepared for it. His ...

In this edition of the ASGA Update you’ll find articles about: Insights into women’s active wear at the ASGA Conference Billions saved by sports investment More needs to be done to get women into sport Industry could do more for ‘adaptive sports’ How do clubs attract the social golfers? How do we promote more healthy activity in public parks? The neuroscience of running Gym weights and germs       Insight into Female Active Wear at the ASGA Conference ASGA is pleased to announce Professor Clare Hanlon, from Victoria University, will be presenting insights in...

    Executive Director’s Report I’m pleased to announce that Sally Bateman, Finance Director of Nike Australia, and Terry Dopper, General Manager – Sport at ARL, have been appointed to the Board of the Australian Sporting Goods Association (ASGA). The two new directors were appointed at a Board meeting on Friday 1 April 2016. Sally was appointed to the Wholesale Director position left vacant following the resignation of Adam Joyce (Amer Sport). Terry was appointed as a Retail Director following the resignation of James Ashworth, CEO of Velocity Brand Management. The Board is ...

In this edition of the ASGA Update you’ll find articles about: Save the Date – ASGA Conference in Sydney in June 2016 Exercise improves aged muscles Exercise keeps your brain 10 years younger Virtual reality in sports Qatar under fire for World Cup construction labour practices All-out sprints may cause harm Finnish Schools recognise benefits of physical activity The dangers of prolonged sitting US female soccer player pay dispute       Save the date! ASGA Conference ASGA will be holding our annual conference as part of the National Sports Convention at Ro...

    Executive Director’s Report Women’s active wear consumption grew 50 per cent ($20 million to $30 million) from 2012 to 2014 in Australia, according to a new report from the Australian Sporting Goods Association Inc. (ASGA). This astonishing figure shows how popular active wear has become with female consumers. It’s moved off the running track and into our cafes and shopping malls and the trend shows no signs of slowing down. The research is the first stage of the Active Wear: Forecasting Future Trends in Female Consumer Behaviour research project being conducted by Victo...

In this edition of the ASGA Update you’ll find articles about: Train for life: Exercise is medicine Tomorrow’s digitally enabled workforce Golf club focus should be on membership Online retailing no deterrence for new store openings Kids not active enough in winter says UK report GE Global Innovation Barometer 2016 Addressing barriers to physical activity in Canada Trends in Australian online and mobile shopping       Train for life: Exercise is medicine A new blog post on the British Journal of Sports Medicine website explains how society needs to change it...