Media Releases

For media comment from the Australian Sporting Goods Association (ASGA) please contact Shannon Walker on 03 9320 2655 or email shannon@asga.com.au.

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Active Wear Project Moves into Stage Three – Delphi Study

The Australian Sporting Goods Association is calling on industry experts in the design, branding, marketing and retailing of women’s active wear to sign up for the Delphi Study of the Active Wear: Forecasting Future Trends in Female Consumer Behaviour research project. A Delphi Study is a type of research methodology that asks experts in a particular sector (in this case the female active wear industry) to provide their thoughts on the future of the sector. All participants will receive a free copy of the Stage Three (Delphi Study) Infographic, valued at $5,000. The commitment for participa...
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ASGA welcomes two new Board Directors

The sporting and active lifestyle goods industry today welcomed the announcement that Sally Bateman, Finance Director of Nike Australia, and Terry Dopper, General Manager – Sport at ARL, have been appointed to the Board of the Australian Sporting Goods Association (ASGA). The two new directors were appointed at a Board meeting on Friday 1 April 2016. Sally was appointed to the Wholesale Director position left vacant following the resignation of Adam Joyce (Amer Sport). Terry was appointed as a Retail Director following the resignation of James Ashworth, CEO of Velocity Brand Management. The B...
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Victorian Sporting Goods Sector Welcomes New Ecommerce Deal with China

The Australian Sporting Goods Association has welcomed the partnership between the Victorian Government, Australia Post and Chinese company Alibaba, which will assist the State’s businesses tap into China’s multi-billion dollar eCommerce market by providing access to buyers through China’s leading online sales platform, Tmall. Executive Director of the Australian Sporting Goods Association, Shannon Walker, said “ASGA is very supportive of this partnership – it is a very positive step for Australian businesses to access the Chinese market, as outlined in our Opportunities and Challenges for Sp...
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ASGA supports the VicHealth Physical Activity Innovation Challenge

    Funding for New Ideas - submit your innovative idea to the Challenge by 3pm 19 February 2016. The Australian Sporting Goods Association is pleased to support the VicHealth Physical Activity Innovation Challenge. We encourage sporting and active lifestyle goods companies to work with sports organisations to come up with clever ideas to get more Victorians physically active. We join with VicHealth to challenge you to take community sport and active recreation in a new direction. Challenge: Less than a third of Australians get enough physical activity every day. While many o...
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Media Release – ASGA Launches New Website

  The Australian Sporting Goods Association (ASGA) is very pleased to launch our new website – www.asga.com.au. Executive Director of ASGA, Shannon Walker, said “ASGA has had some significant changes since the old website was created several years ago. It is past time we updated the website to reflect those changes and I’m pleased to be launching the new site today.” The new site will allow companies in the sporting and active lifestyle goods sector to join ASGA, to purchase Market Intelligence Surveys and to engage with the association through social media. Everyone in the sector is ...
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Media Release – Sporting goods sector welcomes abolition of GST threshold for overseas goods

After five years of lobbying by the Australian Sporting Goods Association (ASGA) it is great to see the federal and state governments agree to abolish the Low Value Threshold on goods purchased from overseas. Executive Director of the Australian Sporting Goods Association, Shannon Walker, said “On behalf of the Australian sporting and active lifestyle goods brands and retailers we can claim success – the low value threshold will be scrapped by 1 July 2017.” “Finally, Australian retailers will be able to compete on a level playing field with overseas competitors, at least in regards to the GS...
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Media Release – Sporting goods sector welcomes Federal and State Leaders support to charge GST for online purchases under $1000

The Australian sporting and active lifestyle goods sector today welcomed the statement from the National Leaders Retreat to agree in principle to broaden the GST to cover overseas online purchases under $1,000. Executive Director of the Australian Sporting Goods Association, Shannon Walker, said “Today’s statement from the Prime Minister and State Premiers is an important next step in reducing the Low Value Threshold and ensuring overseas retailers do not have an unfair advantage over Australian retailers.” The statement in the National Leaders Retreat Communique reads: As a first step, the...
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Media Release – ASGA welcomes basketball goal system brand Goalrilla as new member

The Australian Sporting Goods Association (ASGA) is pleased to welcome basketball goal brandGoalrilla as a new member. Goalrilla, the leader in residential in-ground basketball goals in the United States, launched in Australia in late 2014 and is already supplying schools, local governments and families with steel and glass goal systems. Executive Director of ASGA, Shannon Walker, said “ASGA is very pleased another sports equipment company has seen the benefits of joining their industry association. Goalrilla has been a leading innovator of basketball goal systems and providing con...
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Media release – ASGA welcomes wearable tech experts Hexoskin as a new member

The Australian Sporting Goods Association (ASGA) is pleased to welcome Hexoskin Oceania as a new member in the rapidly growing wearable technologies and fitness data analytics category. Founded in 2006 in Canada, Hexoskin’s mission is to record and organise personal health information and make it accessible and useful. They are at the forefront of wearable tech in Australia and will make an exciting contribution to ASGA and the sporting and active lifestyle goods sector in Australia. Executive Director of ASGA, Shannon Walker, said “The wearable tech market is in its infancy in Australia, bu...
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Media Release – Active Wear: Forecasting future trends in female consumer behaviour

The Australian Sporting Goods Association (ASGA) is pleased and excited to announce a new partnership with Victoria University and 10 Thousand Feet to undertake a major research project into female buyers of active wear. This $140,000 research project will result in a comprehensive report about the trends in female active wear, consumer sentiment about the category and the future of the category in the Australian marketplace in the next five to 10 years. The report will provide valuable insights to brands, retailers and marketers of female active wear and for companies thinking of moving into...
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