Media Releases

For media comment from the Australian Sporting Goods Association (ASGA) please contact Shannon Walker on 03 9320 2655 or email shannon@asga.com.au.

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ASGA welcomes Justin Box as new Board Director

The sporting and active lifestyle goods industry today welcomed the announcement that Justin Box, Country Manager for New Balance, has been appointed to the Board of the Australian Sporting Goods Association (ASGA). Justin was appointed at the 19 March Board meeting as a wholesale director.  President of the ASGA Board, Andrew Reed, said “I’m very pleased to welcome Justin to the Board of ASGA. He has over 20 years’ experience with the sporting and active lifestyle goods industry and is very well respected in the sector.” “Justin started with the New Balance sales agency for seven and a hal...
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Come and lead ASGA – now hiring a new Executive Director

      - Develop a leading, member-based sporting industry association - Implement new strategies to deliver member and revenue growth - Make your mark under strategic guidance from the Board The Australian Sporting Goods Association Incorporated (ASGA) was formed in 1981 as the industry association representing a broad spectrum of members from the sporting and active lifestyle goods industry, including manufacturers, importers, wholesalers and retailers. ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and ...
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ASGA sincerely thanks outgoing Executive Director, Shannon Walker

The Australian Sporting Goods Association would like to sincerely thank Shannon Walker for his six years at the helm as Executive Director, after accepting his resignation to pursue a new career opportunity. ASGA Board President, Andrew Reed, said “On behalf of the Board and all ASGA members, I’d like to sincerely thank Shannon for his excellent service to ASGA over the last six years.” “Shannon has been a leader of genuine strength, articulating his thoughts with a high degree of clarity and honesty. His depth of knowledge on government advocacy and lobbying has enabled ASGA to gain positiv...
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RFID continues to gather momentum in Australia

    ASGA members and friends are invited to the RFID Expo and launch of the RFID Coalition, hosted by GS1 Australia on Thursday 22 March 2018 in Melbourne.  Last month GS1 and Avery Dennison were proud to present Jonathan Aitken, formerly with Lululemon Athletica, to discuss how the women’s active wear brand implemented RFID across their North American operations.  The brand has seen significant cost-benefits from implementing RFID, to say nothing of the improved customer experience. By being able to link 99 per cent inventory accuracy to its consumer app, customers can see in...
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Only a quarter of female active wear market loyal to specific brands

Only a quarter of female active wear consumers are loyal to specific brands, with those under 35 years old more likely to be loyal than older women, according to new research commissioned by the Australian Sporting Goods Association (ASGA). The national survey of over a thousand female active wear consumers shows that 32 per cent of women aged 16-24 rate themselves as loyal to specific active wear brands, compared to women aged 25-34 at 37 per cent; women aged between 35-49 at 25 per cent; and only 13 per cent women over 50 years old rating themselves as loyal to specific brands. The survey ...
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Sports retailers and brands pleased by Christmas trading results

Major retailers and brands in the sporting and active lifestyle sector have indicated they, for the most part, had a successful Christmas and post-Christmas trading period, according to a snapshot poll taken by the Australian Sporting Goods Association. The short survey, of only four questions, asked the leaders of 16 major retailers and brands how they did over the Christmas and post-Christmas sales period. This is the first time ASGA has done such a survey and we were pleased that a majority of those companies – 11 in total – responded to the survey. Of the 11, seven said their “Christmas ...
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The skills we need for online customer engagement

One of the ways ASGA supports our members is by playing an active role on various advisory bodies and contributing our ideas to policies, laws and regulations that affect businesses in the active lifestyle and sports performance goods sector. I'm very pleased to have been elected as the Deputy Chair of the Wholesale and Retail Industry Reference Committee, which advises the Federal Government about the Vocational Education and Training (VET) skills needs and training packages for the retail and wholesale industries in Australia. I've also been appointed to a Cross-Sector Project: Consumer E...
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Sporting Goods Brand Health Study 2017

    The Australian Sporting Goods Association is pleased to support the 2017 Sporting Goods Brand Health research study. Conducted by 10 THOUSAND FEET, the study is scheduled for launch in early November 2017. The Sporting Goods Brand Health study provides a holistic understanding of where your brand stands in the market from a consumers’ perspective. The research is presented in an interactive dashboard, enabling you to see gaps that exist with different target consumer groups and to understand where you sit within the competitive landscape. Given 10 THOUSAND FEET’s role as AS...
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ASGA welcomes Ashley Reade from Nike as new Board Director

The sporting and active lifestyle goods industry today welcomed the announcement that Ashley Reade, managing director of Nike Pacific, has been appointed to the Board of the Australian Sporting Goods Association (ASGA). Ashley was appointed to the Wholesale Director position vacant since June. The Board is still to appoint a Retail Director. Executive Director of ASGA, Shannon Walker, said “The Board is very pleased to appoint Ashley to the Board. He brings a deep understanding of the sporting and active lifestyle goods sector in Australia and internationally, having worked extensively in Eu...
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ASGA welcomes innovative, Australian-made active wear brand d+k as new member

The Australian Sporting Goods Association (ASGA) is pleased to welcome innovative new active wear brand d+k as a new member. d+k offers customers Australian and ethically-made quality products with excellent performance features and precise fit without compromising movement. The brand is the result of passion and hard-work from founders Danielle Larkin (Director), and Kelly Tickle (CEO).    “We both have a strong back ground in business and a passion for a healthy active life.  We live and breathe everything d+k stands for - Be Bold. Be Brave. Be You,” Ms Tickle said. “We are in control of...
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