Media Releases

For media comment from the Australian Sporting Goods Association (ASGA) please contact Shannon Walker on 03 9320 2655 or email shannon@asga.com.au.

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Only a quarter of female active wear market loyal to specific brands

Only a quarter of female active wear consumers are loyal to specific brands, with those under 35 years old more likely to be loyal than older women, according to new research commissioned by the Australian Sporting Goods Association (ASGA). The national survey of over a thousand female active wear consumers shows that 32 per cent of women aged 16-24 rate themselves as loyal to specific active wear brands, compared to women aged 25-34 at 37 per cent; women aged between 35-49 at 25 per cent; and only 13 per cent women over 50 years old rating themselves as loyal to specific brands. The survey ...
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Sports retailers and brands pleased by Christmas trading results

Major retailers and brands in the sporting and active lifestyle sector have indicated they, for the most part, had a successful Christmas and post-Christmas trading period, according to a snapshot poll taken by the Australian Sporting Goods Association. The short survey, of only four questions, asked the leaders of 16 major retailers and brands how they did over the Christmas and post-Christmas sales period. This is the first time ASGA has done such a survey and we were pleased that a majority of those companies – 11 in total – responded to the survey. Of the 11, seven said their “Christmas ...
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The skills we need for online customer engagement

One of the ways ASGA supports our members is by playing an active role on various advisory bodies and contributing our ideas to policies, laws and regulations that affect businesses in the active lifestyle and sports performance goods sector. I'm very pleased to have been elected as the Deputy Chair of the Wholesale and Retail Industry Reference Committee, which advises the Federal Government about the Vocational Education and Training (VET) skills needs and training packages for the retail and wholesale industries in Australia. I've also been appointed to a Cross-Sector Project: Consumer E...
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Sporting Goods Brand Health Study 2017

    The Australian Sporting Goods Association is pleased to support the 2017 Sporting Goods Brand Health research study. Conducted by 10 THOUSAND FEET, the study is scheduled for launch in early November 2017. The Sporting Goods Brand Health study provides a holistic understanding of where your brand stands in the market from a consumers’ perspective. The research is presented in an interactive dashboard, enabling you to see gaps that exist with different target consumer groups and to understand where you sit within the competitive landscape. Given 10 THOUSAND FEET’s role as AS...
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ASGA welcomes Ashley Reade from Nike as new Board Director

The sporting and active lifestyle goods industry today welcomed the announcement that Ashley Reade, managing director of Nike Pacific, has been appointed to the Board of the Australian Sporting Goods Association (ASGA). Ashley was appointed to the Wholesale Director position vacant since June. The Board is still to appoint a Retail Director. Executive Director of ASGA, Shannon Walker, said “The Board is very pleased to appoint Ashley to the Board. He brings a deep understanding of the sporting and active lifestyle goods sector in Australia and internationally, having worked extensively in Eu...
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ASGA welcomes innovative, Australian-made active wear brand d+k as new member

The Australian Sporting Goods Association (ASGA) is pleased to welcome innovative new active wear brand d+k as a new member. d+k offers customers Australian and ethically-made quality products with excellent performance features and precise fit without compromising movement. The brand is the result of passion and hard-work from founders Danielle Larkin (Director), and Kelly Tickle (CEO).    “We both have a strong back ground in business and a passion for a healthy active life.  We live and breathe everything d+k stands for - Be Bold. Be Brave. Be You,” Ms Tickle said. “We are in control of...
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The future of sport and active lifestyle retailing – an ASGA networking event

The head of Rebel and Amart Sports, Erica Berchtold, together with the founder and CEO of Stylerunner, Julie Stevanja, will discuss the future of Australian sporting and active lifestyle retailing at an exciting event in Sydney on Monday 19 June 2017. The two-hour networking event will run from 5pm to 7pm and will play host to many of Australia’s leading sporting goods retailers, brands and distributors. As the head of sports at the Super Retail Group, encompassing Rebel and Amart, as well as the President of ASGA, Erica is well placed to lead the discussion of how Australian retailing will ...
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The importance of active cities

The Australian sporting and active lifestyle goods industry is calling on the NSW state government to include ‘health and wellbeing’ as objectives in proposed changes to the Environmental Planning and Assessment Act 1979. Executive director of the Australian Sporting Goods Association (ASGA), Shannon Walker, said “Our members understand that it is easier for individuals to achieve their health and physical activity goals if the infrastructure surrounding them facilitates movement and exercise.” “Given the Act is the cornerstone of how towns and cities are planned for the future in NSW, we’re...
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Industry experts predict future of female active wear

A well-respected group of active wear retail and marketing experts have predicted a strong future for female active wear, in the latest stage of ASGA’s Active Wear: Forecasting future trends in female consumer behaviour research project. Executive Director of the Australian Sporting Goods Association, Shannon Walker, said “Australian active wear businesses are very fortunate. Through this research, they have the rare opportunity to take advantage of the distilled wisdom and insights from some of Australia’s best active wear marketers and retailers.” The experts, from companies including Nike...
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Scrapping LVT moves one step closer

Australian sporting and active lifestyle goods brands and retailers are very pleased to see that today Treasurer Scott Morrison introduced the Treasury Laws Amendment (GST Low Value Goods) Bill 2017 into Parliament. This Bill will scrap the Low Value Threshold. Overseas online retailers will now have to register for GST with the Australian Tax Office, charge Australian consumers GST at the point-of-purchase, and remit the GST back to the ATO – the same way every Aussie retailer does. From 1 July 2017, when the new laws will come into effect, overseas competitors will no longer have an unfair...
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