The Australian sporting and active lifestyle goods industry welcomes the launch of the first set of results from AusPlay, the new sport and recreation participation survey by the Australian Sports Commission.
Released today by the Minister for Sport, AusPlay is the official Government research that not only tracks Australian sport participation behaviours but also informs investment, policy and sport delivery.
Executive director of the Australian Sporting Goods Association (ASGA), Shannon Walker, said “ASGA has been calling for a national sports participation survey since the old ERASS survey was discontinued in 2010.”
“We are very pleased the Federal Government and the Sports Commission is undertaking the AusPlay research and are making the results available to outside organisations. Its an excellent step forward in understanding how Australians participate in sport and recreation,” Mr Walker said.
In a media release, the Minister for Sport, the Hon. Sussan Ley, said “It will help to develop strategies to overcome barriers to participation. It doesn’t matter which sport or physical activity appeals to you, we want to see more Australians being active more often.”
AusPlay is a continuous survey that will report accurate and reliable data and trends every six months. It shows how active Australians are, what drives them to be active, what sports and physical activities they take part in, how much they spend on participation fees and what are the most popular activities. Results from the AusPlay survey will complement existing data and research conducted by the ASC in recent years. This research is aimed at giving sports reliable information so they can plan strategies to get more Australians participating in sport and physical activity.
AusPlay captures sport and physical recreation behaviours and market insights across organised and non-organised activities in a telephone survey of 20,000 adults and around 3,000 children.
More information and the results of the research can be found on the Commission’s website.
“AusPlay is valuable research for the sporting and active lifestyle goods sector and we look forward to working with the Australian Sports Commission to maximise its value to our members,” Mr Walker said.
The Australian Sporting Goods Association was formed in 1981 as the industry association representing a broad spectrum of sporting goods and active lifestyle industry participants, including manufacturers, brands, distributors and retailers.
ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster market growth, provide services and advocate for increased participation in sport and physical activity.