ASGA welcomes innovative, Australian-made active wear brand d+k as new member

The Australian Sporting Goods Association (ASGA) is pleased to welcome innovative new active wear brand d+k as a new member.

d+k offers customers Australian and ethically-made quality products with excellent performance features and precise fit without compromising movement.

The brand is the result of passion and hard-work from founders Danielle Larkin (Director), and Kelly Tickle (CEO).   

“We both have a strong back ground in business and a passion for a healthy active life.  We live and breathe everything d+k stands for – Be Bold. Be Brave. Be You,” Ms Tickle said.

“We are in control of all facets of the business, with every part of our design and production process being executed under the one roof in our Brisbane Head Quarters.  We have seen a gap in the market and we are here to fill it,” she said.

Executive Director of ASGA, Shannon Walker, said “ASGA is very pleased another active wear brand has seen the benefits of joining their industry association. d+k is exactly the sort of smart, passionate company ASGA is designed to help.”

“They’ve already made great strides in our industry, selling their range through their own website – www.dplusk.com.au – and are currently stocked in four States, since launching wholesale in early May 2017,” Mr Walker said.  

d+k is accredited with Ethical Clothing Australia ensuring garments are cut, made and trimmed at their head office and factory in Brisbane. They are proudly Australian-owned, designed and crafted, with a laser-like focus on enforcing sustainable practice.

Kelly Tickle, CEO of d+k, said “We want d+k to be more than a wardrobe choice. Our products and our brand are a lifestyle decision and, by aligning ourselves with the Australian Made campaign, we are supporting retailers and consumers at work and play.

“Our focus on sustainability extends to the industry we are so passionate about – we look forward to working with ASGA to achieve our goals and to make a stronger sporting and active lifestyle goods sector. With their goal of getting more people more physically active, ASGA is a great fit for us,” Ms Tickle said.

Retailers interested in aligning with d+k should contact Brent Holden on 0413 542 979 or email brent@dplusk.com.au.

The Australian Sporting Goods Association was formed in 1981 as the industry association representing a broad spectrum of sporting and active lifestyle goods industry participants, including brands, manufacturers, distributors and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster market growth, provide services and advocate for increased participation in sport and physical activity.

 ENDS

 Media Enquiries: For more information please contact Shannon Walker (ASGA) on (03) 9320 2655 or Brent Holden on 0413 542 979.