ASGA welcomes Ashley Reade from Nike as new Board Director

The sporting and active lifestyle goods industry today welcomed the announcement that Ashley Reade, managing director of Nike Pacific, has been appointed to the Board of the Australian Sporting Goods Association (ASGA).

Ashley was appointed to the Wholesale Director position vacant since June. The Board is still to appoint a Retail Director.

Executive Director of ASGA, Shannon Walker, said “The Board is very pleased to appoint Ashley to the Board. He brings a deep understanding of the sporting and active lifestyle goods sector in Australia and internationally, having worked extensively in Europe, Asia and the USA.”

“He brings a decade’s worth of experience in leveraging consumer insights and engagement to deliver targets and create success for Nike and I am positive he will do the same for ASGA and the wider industry,” Mr Walker said.

“The Board will continue considering potential appointees with the right skill set and experience to fill the remaining Retail Director’s position. We’ll make an announcement about that at the appropriate time,” Mr Walker said.

Ashley has over 10 years senior management experience at Nike, focusing on team leadership, strategic planning and driving cross-functional collaboration.

“The Australian sporting and active lifestyle goods sector continues to evolve at pace and it is vital our industry association is at the centre of those changes. ASGA has an important leadership role to play in helping Australian businesses navigate the opportunities and challenges ahead and I look forward to helping guide the association during this time,” Mr Reade said.

The Australian Sporting Goods Association was formed in 1981 as the industry association representing a broad spectrum of sporting goods and active lifestyle industry participants, including manufacturers, importers, wholesalers and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster market growth, provide services and advocate for increased participation in sport and physical activity.