April 2017 Newsletter

Shannon Headshot 3   

Executive Director’s Report

The head of Rebel and Amart Sports, Erica Berchtold, together with the founder and CEO of Stylerunner, Julie Stevanja, will discuss the future of Australian sporting and active lifestyle retailing at an exciting event in Sydney on Monday 19 June 2017.

The two-hour networking event will run from 5pm to 7pm and will play host to many of Australia’s leading sporting goods retailers, brands and distributors.

As the head of sports at the Super Retail Group, encompassing Rebel and Amart, as well as the President of ASGA, Erica is well placed to lead the discussion of how Australian retailing will meet the challenges of an industry facing serious international competition, from both traditional and online-only retailers.

“Brands and retailers are facing an exciting future in Australia – one that will be challenging to everyone but that will reward innovation and bold thinking. I’m looking forward to sharing the insights we’ve developed at both ASGA and at SRG with the wider industry,” Erica said.

With Stylerunner one of the leading online active wear retailers in Australia, Julie, who is also on the ASGA Board, will focus on exciting developments in the online space and how brands can set themselves apart in a growing but crowded market.

“We’re seeing a real shift in the purchasing power and retail decision-making of female consumers. Brands and retailers need to ensure they are offering a compelling product, innovative marketing, and an enticing retail experience,” Julie said.

The two will discuss the importance of the relationship between brands and retailers. They’ll look at how emerging brands can structure their operations to make the most impact with retailers and consumers.

ASGA Executive Director Shannon Walker will also be on hand to discuss how the industry association can assist members.

ASGA Networking EventThe future of sport and active wear retailing in Australia
Date:     Monday 19 June 2017
Time:    5pm – 7pm
Venue: TBA – Sydney CBD
Cost:      Free
RSVP:    shannon@asga.com.au or call 03 9320 2655  

 

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The importance of active cities

The Australian sporting and active lifestyle goods industry is calling on the NSW state government to include ‘health and wellbeing’ as objectives in proposed changes to the Environmental Planning and Assessment Act 1979.

ASGA members understand that it is easier for individuals to achieve their health and physical activity goals if the infrastructure surrounding them facilitates movement and exercise.

Given the Act is the cornerstone of how towns and cities are planned for the future in NSW, we’re concerned the proposed amendments do not contain an explicit reference to ‘health and wellbeing’. This is despite the fact there is ample evidence from around the world that the planning system has a significant role to play in supporting healthy outcomes for residents.

Australia, like much of the rest of the developed world, is facing a physical inactivity crisis. Obesity has risen to record highs, with over 65 per cent of adults classified as being overweight or obese. One in five Australian adults has cardio vascular disease. Over 25 per cent of 5-17 year old’s are overweight or obese.

Physical inactivity contributes 6.6 per cent of the overall health burden in Australia and 10 per cent of all deaths.

Research from around the world has shown cities that encourage physical activity have better health and economic outcomes for their residents. For example, consistent stair use can be linked to a 12 to 20 percent reduction in all-cause mortality, including reductions in cardiovascular disease. Other studies have found that redeveloping business areas to promote mixed use and walkability increased employment by 300 per cent.

The Australian sporting and active lifestyle goods sector has a vested interest in promoting a healthy and active community. Physically active Australians not only improve their own health through sport and exercise, they also improve their communities and contribute to the economy through increased spending and lower health costs.

The NSW planning system has an important role to play in ensuring our cities are liveable and have a healthy design built into them from the start.

We strongly encourage the NSW Government to adopt new amendments that include explicit references to ‘health and wellbeing’ in the Objects of the Environmental Planning and Assessment Act 1979.

 

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ASGA welcomes Gavin Kirkman as new CEO of the PGA

ASGA is pleased to welcome Gavin Kirkman as the new CEO of the Professional Golfers Association of Australia, replacing outgoing CEO Brian Thorburn.

In a media release, Chairman of the PGA Board, Peter O’Malley, highlighted this appointment as particularly noteworthy as Gavin comes from within golfing’s and the organisation’s ranks. Gavin is a long serving PGA employee having been CEO of PGA Queensland from 2002 – 2007 and the PGA’s National Chief Membership Officer for the past six years.

“Gavin is a long term, dedicated and highly regarded PGA executive who understands all aspects of the game. Gavin and the new leadership team represents great continuity, industry knowledge and experience which is critical to delivering to the membership strong playing, employment and business outcomes,” Mr O’Malley said.

“Gavin has a highly regarded reputation and is known throughout the industry for his focus on people and his passion for the game. He will be a champion of teamwork and partnership. His undoubted open style and capability in engaging with all the stakeholders in golf will be critical to the success of the game in Australia into the future.”

Commenting on his appointment Gavin said, “It is an honour and privilege to lead the PGA. Australian golf on the world stage is celebrating great success and we can be very proud of the achievements of our current touring professionals who are making news every day.”

My intention is to continue to develop opportunities for these members and drive a tournament and event strategy that ensures confidence across government and commercial sectors in the best interests of our partners, our professionals and the game here and overseas,” Kirkman said.

“I am very excited to be in a position to truly make a difference by supporting and building programs for the unsung heroes of the Game, the Vocational Professionals, who work tirelessly across the country and behind the scenes every day to keep this great game great. These members are small business owners, employees and trainees who are the face of the game and critical to growing participation through national collaborative programs, in providing education and in the day to day commerce of the industry.” he said.

Gavin has worked in golf since 1985 across all areas with the past 20 years in senior management roles covering facility and club management, event and commercial management, member services and development, government relations, governance and sports administration. Gavin’s past experience includes senior executive roles with globally recognised companies, Panasonic, Club Corp, Morgan Stanley and most recently, RACV.

 

 

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National Football Conference

The National Sports Convention will host the National Football Conference, which has been developed with Football Federation Australia, Football Federation Victoria, Football NSW and Victoria University. It will be held on Thursday 20th and Friday 21st July at the Pullman, Albert Park, Melbourne.

Bringing together key collaborators, global speakers, peak bodies and the broader football family to explore and share solutions and strategies to grow the grass roots game and ensure that it is sustainable.

The National Football Conference 2017 will have underlining themes around growing participation, improving the planning and provision of facilities and supporting clubs to be sustainable, to encourage the sport, local government and the education sectors to reflect on how it can:

  1. Develop and promote a greater variety of programs and activities to encourage a wider breadth of the community to participate in the World Game, whether that be socially, for recreation or part of a pathway;
  2. Ensure that the infrastructure and places people need to play, recreate, train and compete, meet the standards necessary, are inviting and meet the growing demands placed on traditional fields and facilities; and
  3. Support local clubs and providers both on the field and off to facilitate sustainable outcomes with advice on the latest technology and financial solutions.

Speakers include:

  • Moya Dodd, Executive Committee Member – Asian Football Confederation (AFC); Chair, Women’s Football Committee – AFC and Board Member – Football Federation Australia
  • Jennie Price, Chief Executive – Sport England
  • Ian Kendall, Board Director and Director of Youth – Bury FC (UK)
  • Emma Highwood, Head of Community, Football Development and Women’s Football – Football Federation Australia
  • Ian Robson, Chief Executive Officer – Melbourne Victory
  • Joanne Plummer, Chair – Geelong Region Football Committee
  • Scott Munn, Chief Executive Officer – Melbourne City FC
  • John Didulica, Chief Executive – Professional Footballers Australia
  • John Smith, Operations Director – Soccer 5’s
  • Drew Oryszczyn, Managing Director – Australia – Polar
  • Glen McGoldrick, Chief Executive Officer – SportsTG
  • Aaron Dantino, Head of Performance Analysis, Melbourne Victory

More information about the National Football Conference and the National Sports Convention can be found on the Convention website.

 

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Future shoppers – a view from AMP

The annual AMP Capital Shopping Centres (AMPCSC) Recommended Retail Practice Report has been released and takes a look at ‘Future Shoppers’: Generation Z are between 18-22 years of age, already earning an income, but are one step away from starting their full-time careers.

The report asks these young Australian and New Zealand shoppers to provide insights into their current spending habits, experiences and expectations, with the aim of understanding where the future of shopping is headed.

Despite the lure of online shopping, Future Shoppers still prefer to shop in-store just as much, if not more than Current Shoppers. This is because they’re social creatures, drawn to the face-to-face, touch-and-feel contact that in-store shopping provides.

Future Shoppers are still avid e-commerce customers, but smart retailers are attracting Future Shoppers by focusing on the tangible benefits of in-store shopping. This includes making shopping a social event through fun experiences like Snapchat filters and in-store photobooths, to exclusive workshops groups can enjoy in-store.

Time poor Future Shoppers use the internet to support their busy livesThey’re ‘pre-shopping’ in their spare time and continuing their research in-store. Smart retailers are embracing the internet by aligning their in-store and online offerings, leveraging the information shared by shoppers to create new and inspiring relationships with them. This includes sending geo-targeted alerts from the brand’s app to remind customers of products saved in their online wish-list, or surprising shoppers with in-store offers that are reflective of their online behaviour.

Highly engaged with global issues, Future Shoppers value strong ethics and companies whose purpose goes beyond just selling products and services. For them it’s important to show authenticity in everything you do and be a sustainable and ethically conscious brand. Smart retailers have achieved this by identifying and supporting social and environmental causes through partnerships with like-minded charities, introducing sustainable and/or ethical products or employing sales assistants who are passionate about the same social causes.

For more information about the AMP report into Future Shoppers, please visit their website.

 

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Checking your golf handicap and scores

All Australian golf club members will now check their handicap information and scoring history at www.golf.org.au — the Golf Australia home page.

You’ll find the handicap look-up functionality at the top of all pages on the site.

Simply enter your GOLF Link number into the box and hit “handicap look-up”.

Golf Australia chief executive Stephen Pitt encouraged all golfers to look around the website after viewing their handicap to sample our other content and initiatives.

“It’s a real game-changer for golf in this country that Golf Australia regains the full rights to the GOLF Link program,” Pitt said.

“We will be able to exert more influence on the service we provide to golfers and hopefully give them a great experience as they check movement in their handicap and playing results.

“It will strengthen our ability to invest in golf and help drive our important development programs such as MyGolf and Swing Fit.

“It will allow us to better communicate with golfers around the country and make golf stronger in Australia, so it’s a very important initiative.”

Those golfers who use GOLF Link to view their handicaps will be automatically redirected to www.golf.org.au.

 

Whether one-on-one or team vs team, the number of Australians (aged 14+) who regularly play competitive sport has declined consistently since 2001. Roy Morgan monitors the participation trends in over 60 sports, fitness activities and outdoor leisure pursuits.

Over the past 15 years, more Australians are walking for exercise, jogging, cycling, going to the gym and practicing yoga, but fewer are playing most of the 27 sports shown below that can actually be won or lost (with or without breaking a sweat).

Only a third of these competitive sports have gained regular participants since 2001 (and only five beat the national population growth of 26 percent over the period).

Soccer has been the big winner of the new century so far, gaining almost 200,000 regular participants (up 46 percent to 623,000). Now the most-played competitive sport in Australia, in 2001 soccer was fourth on the list, with only slightly more players than basketball, cricket and netball. While soccer overtook tennis ten years ago, since 2014 it has been neck-and-neck with golf—and nabbed the top spot in 2016.  

Rowing has enjoyed the largest proportional growth (up 62 percent to 118,000 regular participants)—however it’s fair to say not all would be racing competitively. Badminton (up 37 percent), triathlons (up 29 percent to 67,000) and archery (up 43 percent to 50,000) have also grown strongly.

The only other competitive sports that gained regular participants over the period (although not quite enough to exceed population growth) are basketball (up four percent to 438,000), martial arts (up 14 percent to 321,000), athletics or track and field events (up nine percent to 173,000), and baseball (up 24 percent to 61,000).

The popularity of pool, snooker and billiards has declined rapidly since 2001, with the number of regular players today less than third of what it was—back when it was more popular than soccer. The number of Australians playing ten pin bowling, squash or rugby union regularly also declined by over 60 percent.

Tennis lost almost a quarter of a million regular players since 2001 (down 35 percent), more than any other competitive sport. Almost 100,000 fewer Australians now play netball regularly (down 24 percent), and 41,000 fewer play cricket (down 10 percent). Australian Rules football has held on to over 250,000 players (down just one percent)—enough to overtake lawn bowls (down 25 percent to 233,0000).

Roy Morgan measures other sports and activities that some participants might well do competitively—such as swimming, snowboarding and surfing, boxing, ice skating and horse riding—but were determined here to be more aligned with fitness and leisure than competition.

 

Australia Map   

News from around Australia

Queensland

Coen oval to receive $500,000 upgrade

South Australia

Take a nice, long walk – Government, partners promote multi-day walking journeys

Yorke Peninsula and Mid North clubs to benefit from new round of sports funding

Victoria

Labor Kicks Off More Grants To Revamp Sports Facilities

More Life-Saving Defibs For Grassroots Sports Clubs

 

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International News

In the latest edition of the WFSGI News Alert you’ll find articles about:

- RORY MCILROY AGREES TO NEW NIKE DEAL

- UNDER ARMOUR UPGRADES ITS 3-D PRINTED SHOE WITH ARCHITECH FUTURIST

- VF CORP INTRODUCES 2021 STRATEGIC GROWTH PLAN

- REEBOK SIGNS CHINA’S HOTTEST GRANDPA

- ASICS SEEKS TO EXPAND BOSTON PRESENCE WITH PRODUCT CREATION LAB

- YUE YUEN ANNOUNCES RESULTS FOR 2016

- ANTA SPORTS TO PRODUCE ENVIRONMENTALLY-FRIENDLY FOOTWEAR & APPAREL

 

ENDS