About ASGA

The Australian Sporting Goods Association (ASGA) was formed in 1981 to act as the 'peak body' representing a broad spectrum of sporting goods and active lifestyle industry participants ranging from manufacturers, importers and wholesalers through to retailers.

Our Vision: To be regarded as the authoritative peak body representing a unified and influential sport and active lifestyle goods industry.

Our Mission: ASGA is in the business to drive the performance and growth of the Australian sport and active lifestyle goods industry and its people.

ASGA Core Values:

United - representing the collective interests of all stakeholders and Members
Influential - providing a powerful and relevant industry voice
Responsive - being proactive and ahead of the game
Honest - integrity, transparency and openess
Informed - continually seeking new and meaningful info and providing valuable insight to the industry

2008-11 Strategic Themes and Priorities:

• Lead Industry Growth - Providing visible and informed leadership to strengthen the drivers of industry growth and performance
• People Development - Deliver professional development support and resources to attract and retain talented people in our industry
• Market Insight - Premier information source for the Australian sport and active lifestyle industry
• Business Development - Increase investment in the industry by substantially growing our revenue