ASGA welcomes Tony Melov and his Keystrap Holster as a new member

The Australian Sporting Goods Association (ASGA) is pleased to welcome Tony Melov and his Keystrap Holster as a new member. While armbands for mobile phones for runners and other athletes are a mature market, the Keystrap Holster takes advantage of new technology and fabricating methods to create an innovative new design that improves wearability, comfort and costs. Executive Director of the Australian Sporting Goods Association, Shannon Walker, said “Accessories like mobile phone holders have become a staple in the running category, but it’s encouraging to see entrepreneurs like Tony Melov ...
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July 2016 Newsletter

    Executive Director’s Report The next few years look like they will be rocky, politically, with the Coalition being – just barely – returned as the Government. I don’t have the reflexive concern shared by a lot of people for governments that only hold a slim majority, as the Turnbull Government will have. We only need to see successful examples of state governments to see how well they can work. Of course, ‘effective government’ and ‘politically stable’ are two very different things… It’s too early to tell yet how this new political reality will affect our concerns. Certa...
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July 2016 Update

In this edition of the ASGA Update you’ll find articles about: Physical activity boosts kids’ brain power and academic prowess India to launch ‘Mission 11 Million’ to promote soccer to Indian youth Running makes you smarter NRL Introduces Munchkin League High sport drink use among young teens 'risk to health' How Sports Can Engage and Entertain on Social Media The future of tracking: Measuring health, fitness and happiness Playing soccer helps bone density       Physical activity boosts kids’ brain power and academic prowess According to the official stateme...
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Easier to import – launch of the Australian Trusted Trader programme

The Australian Sporting Goods Association encourages members that import goods to apply to join the Australian Trusted Trader programme, which will reward accredited businesses with a range of trade facilitation benefits. Executive Director of ASGA, Shannon Walker, said “The Australian Trusted Trader programme will make importing goods easier and more efficient for members who can guarantee a secure international supply chain. I strongly encourage ASGA members to investigate to see if joining the programme will be right for your business.” Australian Trusted Trader is free to join and accred...
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New research provides wake-up call for women’s active wear brands and retailers

Women make a sharp distinction between function and style when purchasing active wear, according to new research from the Australian Sporting Goods Association (ASGA). In a pointed warning to active wear brands and retailers, the Active Wear: Forecasting Future Trends in Female Consumer Behaviour research project, found women will pay more for functional active wear that provides comfort, is breathable and hides sweat but will pay less for style-based active wear that looks good and is assumed to have only basic functionality. As one focus group participant said “Sports brands are more authe...
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ASGA farewells Terry Dopper and welcomes new Retail Director

The sporting and active lifestyle goods industry today welcomed the announcement that Julie Stevanja, Founder and CEO of leading active wear online retailer Stylerunner, has been appointed to the Board of the Australian Sporting Goods Association (ASGA). At the same time, the ASGA Board bids a fond farewell to Terry Dopper, who has resigned from ARL to pursue an opportunity within the family business, and is therefore no longer eligible to be a Director on the Board. Executive Director of ASGA, Shannon Walker, said “While he was only on the Board of ASGA for a short time, Terry Dopper has be...
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June 2016 Newsletter

    Executive Director’s Report Women make a sharp distinction between function and style when purchasing active wear, according to results from focus groups as part of our Active Wear: Forecasting Future Trends in Female Consumer Behaviour research project. In a pointed warning to active wear brands and retailers, the research found women will pay more for functional active wear that provides comfort, is breathable and hides sweat but will pay less for style-based active wear that looks good and is assumed to have only basic functionality. As one focus group participant sai...
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June 2016 Update

In this edition of the ASGA Update you’ll find articles about: Online retail expert Paul Greenberg to speak at ASGA Conference Growing calls in USA for more sports participation Local parks underutilised in USA London schools to track kids’ fitness Experts rank US’s ‘Fittest Cities’ Towards an Active Nation - New UK Sport Strategy Exercise may cut risk of 13 cancers Robots helping NFL team to lessen concussion risk       ASGA welcomes online retail expert Paul Greenberg to our annual Conference We are very pleased and excited to welcome Paul Greenberg to the...
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May 2016 Newsletter

    Executive Director’s Report I’m very pleased to announce that Mick Spencer from sportswear company ONTHEGO, who recently received $600,000 funding from three investors on the hit Channel 10 reality show Shark Tank, will be presenting at the ASGA Conference on Thursday 23 June 2016. Mick will be talking about how he launched his business as a 21 year old from his parent’s house in Canberra, to supplying David Jones and launching in overseas markets including China, India and Fiji. He’ll also give his thoughts into what happened on the show and how he prepared for it. His ...
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Active Wear Project Moves into Stage Three – Delphi Study

The Australian Sporting Goods Association is calling on industry experts in the design, branding, marketing and retailing of women’s active wear to sign up for the Delphi Study of the Active Wear: Forecasting Future Trends in Female Consumer Behaviour research project. A Delphi Study is a type of research methodology that asks experts in a particular sector (in this case the female active wear industry) to provide their thoughts on the future of the sector. All participants will receive a free copy of the Stage Three (Delphi Study) Infographic, valued at $5,000. The commitment for participa...
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