The Australian Sporting Goods Association (ASGA) was formed in 1981 to act as the 'peak body' representing a broad spectrum of sporting goods and active lifestyle industry participants ranging from manufacturers, importers and wholesalers through to retailers. 

Our Vision: To be regarded as the authoritative peak body representing a unified and influential sport and active lifestyle goods industry.

Our Mision: ASGA is in the business to drive the performance and growth of the Australian sport and active lifstyle goods industry and its people.

Industry News

adidas plays down short term benefits of Olympics

adidas AG, the world's No. 2 sports goods maker, on Thursday played down the short term business benefits of the Olympic Games but said China would become its secondlargest market . ......More >>>

Brooks Sports launches BioMoGo biodegradable shoe

Leading performance running company Brooks Sports, Inc. today announced that BioMoGo, the world's first biodegradable midsole, is now available to consumers.....More >>>

Li Ning shares buoyed by ceremony appearance

Chinese sportswear brand Li Ning saw its share price bolstered by a star appearance from its founder during the Olympics opening ceremony in Beijing. .... .More>>>

Under Armour ups guidance on 30% Q2 sales gain

Under Armour, Inc. reported revenues increased 30% in the second quarter to $156.7 million from $120.5 million. in the second quarter .......More >>>

Puma agrees new sponsorship deal

Sportswear manufacturer, Puma, has agreed a three year sponsorship deal with New Zealand based rugby league club, the Vodafone Warriors.......More >>>

An update on the Sydney Principles for protecting children

New legal controls, including cross-border laws, are needed to halt all marketing of junk food and soft drinks to children up to 16 years .....More >>>