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Welcome to ASGA - Australian Sporting Goods Association

The Australian Sporting Goods Association (ASGA) was formed in 1981 to act as the 'peak body' representing a broad spectrum of sporting goods and active lifestyle industry participants ranging from manufacturers, importers and wholesalers through to retailers.

Our Vision: To be regarded as the authoritative peak body representing a unified and influential sport and active lifestyle goods industry.

Our Mission: ASGA is in the business to drive the performance and growth of the Australian sport and active lifestyle goods industry and its people.

Our services include:

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LIVESTRONG & Nike to embark on new collaboration

LIVESTRONG and NIKE, Inc. announced a new strategy for Nike's LIVESTRONG product collection that will increase the partnership's innovative efforts to raise awareness for the cancer fight globally and expand sales internationally.

The new strategy includes consistent financial contributions from Nike to LIVESTRONG, including international expansion for the collection, starting in July 2010. It also features a guaranteed annual payment and the potential for additional funding as sales from the collection grow.

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JD Sports Releases adidas Originals x Star Wars collection

JD Sports has announced that it has launched products from the much talked about Star Wars collection by adidas Originals.

adidas Originals joined forces with the iconic Star Wars franchise to launch this unique collection of classic adidas Originals trainers and clothing, which includes cult characters and storylines from the trio of original films blended with classic adidas Originals styles to produce a collaboration of galactic proportions that JD Sports are proud to stock.

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Giorgio Armani & Reebok announce new global alliance

Giorgio Armani S.p.A. and Reebok International Ltd. have announced a multi-year global alliance to create a special collection, combining active style with sport and technology - EA7 and Emporio Armani labels, with their sporty and sexy lines, team up with Reebok's innovation and technologies, resulting in the ultimate activewear concept.

The collection is infused with Reebok's sporting DNA and its unique fitness and training heritage, within the contemporary vision of one of the world's leading fashion designers.

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