Welcome to ASGA – Australian Sporting Goods Association

The Australian Sporting Goods Association (ASGA) was formed in 1981 to act as the ‘peak body’ representing a broad spectrum of sporting and active lifestyle goods industry participants, including brands, manufacturers, distributors and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster the market growth, provide services and advocate for increased participation in sport and physical activity. ASGA is a leading advocate in the industry and is at the forefront of debate and leads industry opinion.

Membership of ASGA is an investment in your business and in the growth and development of the entire sporting and active lifestyle goods industry.

Latest News

    Executive Director’s Report Women make a sharp distinction between function and style when purchasing active wear, according to results from focus groups as… Read more
In this edition of the ASGA Update you’ll find articles about: Online retail expert Paul Greenberg to speak at ASGA Conference Growing calls in USA… Read more
    Executive Director’s Report I’m very pleased to announce that Mick Spencer from sportswear company ONTHEGO, who recently received $600,000 funding from three investors… Read more
The Australian Sporting Goods Association is calling on industry experts in the design, branding, marketing and retailing of women’s active wear to sign up for… Read more
In this edition of the ASGA Update you’ll find articles about: Insights into women’s active wear at the ASGA Conference Billions saved by sports investment… Read more
    Executive Director’s Report I’m pleased to announce that Sally Bateman, Finance Director of Nike Australia, and Terry Dopper, General Manager – Sport at… Read more